Why Share? Motives for Participating in The Collaborative Consumption

Abstract

Collaborative consumption is a kind of peer-to-peer-based activity of providing, exchanging, or sharing access to goods and services. It is an emerging phenomenon that is triggered by developing technologies and increasingly getting attention from consumers. This study adds value with an empirical approach that investigated relationships among economic benefit, environmental benefit, psychological benefit, attitude, and behavioral intentions. Data was gathered through face to face questionnaires. Results show that economic, psychological, and environmental benefits are important factors to explain attitudes and behavioral intentions and so participating in collaborative consumption.

Özet

Collaborative consumption is a kind of peer-to-peer-based activity of providing, exchanging or sharing access to goods and services. It is triggered by developing technologies and increasingly getting attention from consumers. This study adds value with an empirical approach that investigated the relationship among economic benefit, environmental benefit, psychological benefit, attitude, and behavioral intentions. Data was gathered through face to face questionnaires. Results show that economic, psychological, and environmental benefits are important factors to explain attitudes and behavioral intentions and so participating in collaborative consumption.