EVALUATION OF THE EFFECTS OF FRANCHISING ASSOCIATIONS ON FRANCHISING DECISIONS OF COMPANIES IN TURKEY

Özet

In the study, it is examined the effect of International Franchising Association(UFRAD) on tbe decision making process of franchisee companies. A surveyhas been carried out on franchisee companies, after the survey interview, resultsare discussed and presented. Franchising offers a useful way to entrepreneurs tostart a new business. Operating franchising, franchisor has a trademark and thefranchisee sells products under the name of the franchisers areas of advertising,training, management and the benefit as a whole package of 1itera discounts. Tobe successful at work without experience in training people and work formanaging continuous assistance Franchising is the best approach because it is aform of giving a license from the elements.