Journals / Tekstil ve Mühendis / 1991 / Cilt: 5 - Sayı: 28 #69296
THE CRITICAL SUCCESS FACTORS IN SPINNING AND WEAVING AND THE FOUR SUCCESS FACTORS OF THE OPINION LEADER
- Journal
- Tekstil ve Mühendis
- Pages
- 234–244
- DOI
- —
Abstract
Ecceptionally succesful and profitable companies have already today set up a vision and the corresponding strategy and are strictly following theseprinciples. These m.akers are called the "Opinion Leaders". Their common features are; -They manufacture onlyproducts of top guality. -Theirproduction costs are well controlled, -They procure the material needed beeing it raw cotton, wooll, menmadefibres or yarn with great care by aprofessional management. -They have an own customer oriented marketing-organization having direct access to all the markets e.g. with own trademarks.
Özet
Gunumiizde olagan iistu bagarzlz ue karlz igletmeler goriiglerini ve bununla ilgili stratejilerini kurmuglar ve buprensiplere kesinlikle uymaktadzr1ar.B~ iireticilerl% sim yapmq igletmeler" olarak isimlendirilmektedirler. Ortak ozelikleri; -Sadece ~okiyi kalitede iiretirler, -~retim masraflari iyi kontrol edilmigtir ve d@uktiir, -Gerekli olanpamuk, yun, sentetik lifler veya iplik gibi materyaller dikkatli bir ~ekildeksperler tarafindan satzn alznzr. -Bu tip igletmelerin pazarlama organizasyonu i~inde direk temas kurduklarz kendi miigterileri uardzr ve tum satzglarznl kendi ticari isimleriyle yaparlar.