Journals / Tekstil ve Mühendis / 1993 / Cilt: 7 - Sayı: 38

READY - MADE APPAREL PRODUCTS AND CONSUMER BEHAVIOR

Hazır Dış Giyim ve Tüketici Davranışları

Pages
78–86
DOI
—

Abstract

Clothing, orrc of the basic plrysiologicnl trecds, protects the borh~ frorrr cxterrtal effccts. 011 the other Irnrrd, it providcs n rrtenrrs for self - expressior~, nesthctic nppeornrrce nrtd corrlforts. A rise inp~ducfiorr of 7uortrerr gnrtrlerrts nre corrctrrrerrt ruit11 tlre errtr!y of IUO~IICII irrto the lnborrr force. 111 this rwnrch, rrsirrg n sntrrple }roprrlotior~ of 254 workirrg roorrretr, irz tlrc ngc grotrp of 20-45, corrsrrir~er behavior rclntcd to read!/ - tnadc nppnrcl prodrrcts have beor strrdied with refcrcrrce to cdlrcatinrrnl stntlrs.

Özet

irrsnrrlnrrrr torrel fiz!yolojik ilrti!/a~lorrndnrr biri olan giyirrr, uiictrdrr drg ctkilerderl kortrr. Brrrrlrrl ynrrlsrra irrsnrrlnrrrr ker~dileritri ifade cdcbilrr~eleri, rahnt 1rissctrrrell;ri uc cstctik goriirrrncleri agrslrrdarl da iirrerrr tasrr. Kndrr~lnrrrr ~allgrrtn yagnrnlrra girrncleri kndrrrlnrn !lortelik haw giyitn iiretiminirr artrrrnsrm dn urrerrrli bir etkerr olrrrrr~trrr. Blr nrngtlrrr~ada, 20 - 45 11ns grrrbrrrrdaki 254 ~alr$nrr kndrrr tiiketicirrirr hnzrr drg iic oelik tiikctici daurarr~glarr, ~frerrirrr drrrrrtnrc defi$kerri dikknte nlrrrnrnk irrcdc)rtrri$tir

Keywords: Hazır Dış, Giyim, Tüketici Davranışları

READY - MADE APPAREL PRODUCTS AND CONSUMER BEHAVIOR — AJIndex