THE USE OF SERVQUAL MODEL AND QUALITY FUNCTION DEPLOYMENT QFD) IN AN INTEGRATIVE APPROACH IN HOSPITALITY INDUSTRY

TURİZM İŞLETMELERİNİN KALİTE GELİŞTİRME ÇABALARINDA SERVQUAL MODELİ VE KALİTE FONKSİYON GÖÇERİMİ'NİN (KFG) BİRLİKTE KULLANIMI

ATİLLA AKBABA

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