Journals / Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1998 / Cilt: 16 - Sayı: 1-2
YOUTH AND THE CONSUMER INDUSTRY
- Pages
- 261–266
- DOI
- —
Özet
Mass culture, is a form of culture in which people are manipulated as consumers. As a consumer group, young people are distinguished from other groups in terms of their market choices, and these choices reveal a new youth culture. In this study, sociological bases of this culture are analyzed.