A RESEARCH ON DETERMINATION OF THE FACTORS THAT AFFECT THE YOUTH’S DESTINATION CHOICES

Abstract

Destinations are products that consist of a combination of a wide variety of touristic products and services such as accommodation, transportation, food and beverage, etc. Many factors can be determinant in the selection processes, recommendations and tourist satisfaction of these multi-component touristic products. In this study, it is aimed to determine the factors that young tourists take into consideration in destination choice decisions. 460 questionnaire forms prepared within this context were delivered to the participants who were in the 18-24 age group and lived in Kırklareli and who had participated in the touristic activities at least once and had visited a destination, between November 1, 2019 and February 1, 2020 by face to face communication. As a result of the analyzes (SPSS), it was determined that the quality and appropriate airline transportation opportunities for the destination, the availability of information in the social media tools about the destination, the friends and social environment advice about the destination, the destination nightlife and entertainment opportunities, the quality and affordable accommodation opportunities in the destination, and the presence of alternative tourist attractions of the destination affected the young people at a very high and positive level.