ANALYSIS OF MEDIA COVERAGES TOWARDS THE EFFECTS OF COVID-19 IN TOURISM: THE CASE OF TURKEY

Abstract

The aim of the current research is to examine the visible and invisible impacts of the COVID-19 pandemic on the entire tourism industry in Turkey. Data was collected from media coverages from 19 newspapers that were published online between March and December 2020. Qualitative research method was used in the research and analysed through an automated content analysis programme namely MAXQDA. Hotel, support, test, hygiene, certificate, crisis, travel agencies, technology, travel restrictions, new normal, and short-term employment allowance were created as main themes from the data analysis process representing visible and invisible effects of the COVID-19 pandemic. Further results are discussed and recommendations for future research are also presented.