Advertisements in the Context of Foreign Language Materials: A Quantitative Study based on Students' Experience in the Example at Bursa Uludağ University

Abstract

Advertisements are a phenomenon that we frequently encounter on televisions, radios, newspapers, or in theinternet. It is seen that advertisements have also been using in Foreign Language Education. This study dealswith the use of advertisements in courses at universities. This study was carried out with 33 students in2017/2018 in the course “Writing Skills I” at the Department of German Language Teaching of Bursa UludağUniversity. It shows the opinions about the subject of advertisements in unit 2 "Alles neu!" in the textbook"Netzwerk B1-1" (Dengler et al., 2013) concerning a teaching example on the topic "Schöne bunte Welt derWerbung." The questionnaire consisting of 13 questions was applied to determine the thoughts of the studentsat the Department of German Language Teaching on advertisements. The results show that advertising is seenas a way of gaining new information in language learning and is found useful in language learning.