Journals / Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi / 2015 / Cilt: 27 - Sayı: 2
The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs' Market Success
- Pages
- 181–201
- DOI
- —
Abstract
-
Özet
.