Journals / Öneri Dergisi / 2000 / Cilt: 3 - Sayı: 14
İNTERAKTİF İLETİŞİM SİSTEMİ, DOĞRUDAN PAZARLAMA VE BASIN YAYIN SEKTÖRÜNDE STRATEJİK ARAYIŞLAR
- Journal
- Öneri Dergisi
- Pages
- 39–45
- DOI
- —
Özet
The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.