Journals / Research Journal of Business and Management / 2019 / Cilt: 6 - Sayı: 1
IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS
- Pages
- 79–87
- DOI
- —
Abstract
Purpose- The impacts of eight dimensions, including customer communication, customer relationship management, customer satisfaction,customer loyalty, strategy management, customer trust, and service quality, on the business of specialty coffee shops were investigated,Methodology- A questionnaire was designed to collect the data from 197 valid respondents; Structural Equation Modeling (SEM) was utilized toanalyze the data, and finally, Smart PLS was employed to validate the structural model.Findings- Nine of the eleven hypothesized relationships were confirmed and supported, while two were not supported.Conclusion- Results of this study can provide business owners of specialty coffee shops with valuable information and management implications.