Journals / Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi / 2012 / Cilt: 2 - Sayı: 2
The Impact of Television Music Programs on the Consumption Behavior of Adolescents
- Pages
- 13–26
- DOI
- —
Abstract
In this survey has been researched the impact of television music programs on the consumptionbehaviors of adolescents in Turkey. Three fundamental points have been concentrated on in the article; these areconsumption of TV music programs, impact of these programs on musical and non-musical/generalconsumption. The research samples consist of 110 adolescents between 13 and 16 selected by random samplingin Bolu province of Turkey. Survey data has been collected through a questionnaire composed of open andclosed ended questions. According to the descriptive statistics of the data, the majority of the adolescents prefermusic channels/televisions broadcasting popular music genres and clips. Roughly the half of the adolescents isinfluenced by TV music programs in terms of their musical consumptions. Music programs affect mostly thebehaviors of adolescents such as ‘buying media for listening music’, ‘downloading audio tracks from internet’and ‘buying CD/VCD/cassettes’. Furthermore, one third of adolescents are influenced by TV music programs interms of their general consumptions. Music programs affect mostly the behaviors of adolescents within thiscontext such as ‘hair styling’, ‘buying magazines’, ‘buying cloths’, ‘buying newspapers’, ‘buying productsbearing images of singers/musicians’, and ‘buying accessories/jewels’. There have been significant differencesamong some consumption behaviors in terms of ‘gender’, ‘location of residence’ and ‘employments status ofboth parents’, while no significant differences in terms of ‘monthly income’ could be detected.
Özet
Bu tarama çalışmasında, televizyon müzik programlarının Türkiye’deki ergenlerin tüketim