A Research for Satisfaction of Businesses that Publishing Promotions to Group Purchase Sites in the Internet

İNTERNETTE GRUP SATIN ALMA SİTELERİNE İLAN VEREN İŞLETMELERİN MEMNUNİYETİNE YÖNELİK BİR ARAŞTIRMA

Abstract

Nowadays, the impact of social media over the Internet has changed our way of shopping, is formed ofnew consumption areas. One of them is the power, which brings together consumers and local companies, "the group purchasing sites." The purpose of this study, in "group purchasing sites" promotion of businesses how theyaffected by this and determine their satisfaction. This study includes these promotions publisher sites from the first day it came into use in Turkey, the group purchasing promotions, increasing their turnover reached itshighest level up the time period of development In this context, the "group purchasing sites," has already started to provide services and those active in the selected criterion Groupon/Şehir Fırsatı, Grupfoni, Grupanya,Markapon sites in Istanbul, Ankara and Izmir, promotions have been included in published research businesses.Research is limited to the period between 2010 April and 2010 December. Research method is survey via e-mail.The study, in "group purchasing sites" promotion of businesses that announced plans for the future, promotion of these sites will continue to publish or they would not and suggest that conclusions about the sustainability of the promotion system

Özet

Günümüzde, sosyal medyanın da etkisiyle internet üzerinden yaptığımız alışverişin şekli değişmiş, yeni