Dil ve İkna: Türk Politika Söyleminde İkna Edici Önerme Yapıları

Abstract

Language use geared to persuade society for ideological purposes has been a significant characteristic of the discourse of politics; since it can affect the psychology and voting behaviour of the public, hence can reconstruct power and administration relations in the political arena. Within this framework, our study analyzes the discourse of Turkish politics and aims to explain how public persuasion is achieved. The data are composed of the transcribed examples from the public propaganda speeches of five different political party leaders before the general elections held on November 3, 2002 in Turkey. In the analysis of the data, first, the linguistic persuasion strategies used by the leaders are examined on the basis of the structures of argumentation and types of persuasive propositions; then, the distribution of such features among the political parties are explained. Although each party claims that it is radically different from the others, when linguistic propaganda strategies are considered, the results reveal that the parties in question are quite similar in that they all make use of the same linguistic strategies for persuasion. What differs is simply the percentages of the strategies used by them.