ANALOGICAL REASONING is the WAY to GO BEYOND ORTHODOXY in FORMULATING ORGANISATIONAL PROBLEMS: THE USE of an IMPROVED VERSION of MORGAN’s METAPHORS REVISITED

Abstract

The paper aims to promote skills of managers to gain greater insight into organisations and to frame their problems through the use of several organisational metaphors, which build on the concepts underpinning organisation theory. The paper briefly reviews Morgan’s metaphors and their associated sociological paradigms that are commonly recognised in social theory, and then improves and rephrases questionnaires on the basis of intrinsic and recent theoretical developments of each metaphor. This paper is concerned with encouraging managers to become creative in viewing problem situations through different metaphors and paradigms. If managers want to act creatively and in an all-embracing manner to address management problems and to improve their organisations, services, and operations, they have to think innovatively and comprehensively. Predictable, conventional and restricted ways to view organisational concerns should be abandoned

Özet

Bu çal×üma, yöneticilerin organizasyonlar× daha büyük ölçüde kavramalar×Q× saùlayan vas×flar×Q× geliütirmeyi ve çeüitli organizasyonel teoriler üzerine inüa edilen metoforlar× kullanarak yöneticilerin problemlerinin çerçevesini çizmeyi amaçlamaktad×r. Bu çal×üma Morgan’×n metaforlar×Q× ve bu metaforlar×n sosyal teoride yayg×n olarak kabul edilen ilgili sosyolojik paradgmalar×Q× k×saca gözden geçirmekte ve böylece her bir metaforun kendi gerçekliùi ve son teorik geliümeler temelinde anketleri geliütirmekte ve yeniden yap×land×rmaktad×r.