SavedAdd your journal

Journals / Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2001 / Cilt: 3 - Sayı: 3

Algılama Haritaları: Departmanlı Mağazalar Üzerine Ampirik Bir Araştırma

M. Mithat ÜNER,Sanem ALKİBAY

Pages
79–110
DOI
—

Abstract

In this study, perceptual maps that are used in Strategie marketing planning are discussed in a detailed fashion. In addition to this, perceptual maps of 7 department stores and 13 department störe branches are developed. In defıning the status of the department stores, data obtained from 2121 consumers are used.