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Journals / Turkish Online Journal of Distance Education / 2006 / Cilt: 7 - Sayı: 2

Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types

Lecturer College of Business Management and Accounting Universiti Tenaga Nasional

Norazah Bte Mohd SUKI,Norbayah Bte Mohd SUKI

Pages
21–31
DOI
—

Abstract

The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”. In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour. Thus, this study concentrates on Business to Consumer (B2C) market.