Journals / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1983 / Sayı: 5
PAZARLAMA KANALLARI YÖNETİMİNDE KONTROL ARACI OLARAK FİYATLANDIRMA
- Issue
- 1983 · Sayı: 5
- Pages
- 157–165
- DOI
- —
Özet
There are several devices for the manufacturcrs to exeı-cise some degree of control över the channels of distribu-tion. One of these devices through which the manufacturer attempts to control the middlemen is pricing policy.