Journals / Journal of Yasar UniversityJournal of Yasar UniversitySosyalJournal of Yasar UniversityYaşar Üniversitesi · Sosyal > SosyalScope not statedJournal websiteSaveCompareOverviewIssuesFor authorsIndexes and metrics2019 · Cilt: 14 - Sayı: 0ArticleAuthorPagesPazarlama Çalışmalarına Sosyal Bilişsel Kuram Perspektifi: Bir Literatür TaramasıEnis YAKUT18–33The Relationship Between Information Collection and Ad Skepticism: Serial Mediating Role of Unauthorized Secondary Use and Product/ Service QualityErkan YILDIZ,Çağla Pınar BOZOKLU34–45The Effect of Motive and Barrier Perceptions on the Entrepreneurial Intention in the Context of Power Field TheoryZeki UÇAR,Oytun Boran SEZGIN46–57Ar-Ge Harcamalarının Sektörel Performansının Karşılaştırılması: İnovasyona Dayalı Ekonomik Büyüme AnaliziAyşegül ÇİMEN,Yağmur SAĞLAM58–68The Effects of Positive and Negative Emotions on Flow Experience in Work Life: A Study on R&D EmployeesCemalettin Öcal Fidanboy69–81Terms of Trade and Economic Development Relationship: The Case of TurkeyBurçin ÇAKIR,Utku UTKULU92–100Determining the Factors That Affect Negative Electronic Word of Mouth Marketing Communication: Sample of Generation ZHazal BİZTATAR,Eda YAŞA ÖZELTÜRKAY,Deniz YALÇINTAŞ115–123The Effect of Altruistic Behaviour on Social Innovation: A Research in the Technology SectorSaadet Ela PELENK124–132Exploring the Perceptions of Generation Z towards Social Media through Metaphor AnalysisSeden DOĞAN,İsmail ERKAN147–155