Dergiler / Journal of Management Marketing and Logistics

Journal of Management, Marketing and Logistics (JMML) is a double blind peer-reviewed , academic, quarterly and publicly available open-access online journal . JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade. The issuing dates of the journal are March, June, September, and December. JMML charges no submission or publication fee. JMML is currently indexed byUlrich's, Copernicus, Open J-Gate, International Scientific Indexing, Princeton University Library, DRJI, ISRA, Info Base Index, SIS, Google Scholar, I2OR, Root Indexing, Journal Factor Indexing, SOBIAD, EuroPub. Moreover, JMML is under review for Emerging Sources-SCI, Scopus and ULAKBIM. The publication language is English. JMML is archived by DergiPark. https://dergipark.org.tr/jmml/archive Please see the submission policies of JMML. https://www.pressacademia.org/journals/jmml/policies/ Please submit your manuscripts to https://www.pressacademia.org/journals/jmml/guidelines/ Each article published in JMML gets a DOI number since 2015. Each author submitting a manuscript must have an ORCID number. Visit https://orcid.or/signin to register for free.

2017 · Cilt: 4 - Sayı: 4

MakaleYazarSayfa
UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEWKatija VOJVODİC327–334
ADVERTING MESSAGE AND NEGATIVE SWITCHING BARRIER: EFFECTS ON REPURCHASE INTENTION AND WORD-OF-MOUTHChang CHİA-HUA, Nguyen Xuan THO335–342
IS FEAR OF FAILURE A PSYCHOLOGICAL BARRIER? AN EMPIRICAL STUDY ON OCCUPATIONAL CHOICESF. Gulruh GUNDUZ, Hande Sinem ERGUN, Begum SAMUR TERAMAN343–350
THE RELATIONSHIP BETWEEN WORK VALUES AND EMPLOYEE VOICEEla UNLER, Sibel CALİSKAN351–358
BRAND LOVE AND CUSTOMER ENGAGEMENT’S ROLE OVER BRAND LOYALTYBerker PANDİR, Bahar YASİN359–365
AN APPLIED STUDY ON THE CUSTOMER RETENTION DYNAMICS OF ORGANIZED READY-TO-WEAR TEXTILES RETAILERS IN REAL AND VIRTUAL MARKETS IN TURKEYKemal Ozkan YİLMAZ, Murat FERMAN366–383
AN EMPIRICAL STUDY TO DETERMINE THE E-SHOPPING ATTITUDES AND BEHAVIORS OF VARIOUS CONSUMERS GROUPSAysegul Ermec Sertoglu, Husniye Ors, Ozlem Catli384–397
THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPTFurkan Marasli, Mujdelen Ipek Yener398–407
THE REGULATORY ROLE OF COMPASSION IN THE INFLUENCE OF THE PERSONALITY TRAIT OF RESPONSIBILITY ON TASK AND CONTEXTUAL PERFORMANCEHarun Yildiz, Onur Kavak408–422
VOLKSWAGEN EMISSIONS SCANDAL: AN EMPIRICAL STUDY ABOUT CUSTOMERS REACTIONGulpinar Kelemci, Erkan Yildiz, Gozde Gusan423–437
THE EFFECT OF STORE IMAGE AND WORD-OF-MOUTH MARKETING ON CUSTOMER SATISFACTION: A RESEARCH IN ÇANAKKALE PROVINCEPolat Yucekaya, Omer Faruk Rencber, Meltem Canoglu438–447
IS “WORKPLACE FUN” A NEW MANAGEMENT FASHION OR ANOTHER PASSING FAD?Elif Bilginoglu, Ugur Yozgat448–455
A RESEARCH ON ANCILLARY PRODUCT BUYING INTENTIONS OF DOMESTIC AIRLINE PASSENGERS IN TURKEYFerhan Kuyucak Sengur, Temel Caner Ustaomer, Mustafa Uzgor456–464
TARGET MARKET SELECTION IN FRESH FRUIT-VEGETABLE SECTOR USING FUZZY VIKOR METHODNedret Tosun465–471
PEER COMMUNICATION IN SOCIAL MEDIA AND EFFECT ON PURCHASE INTENTIONHande Begum Bumin Doyduk, Elif Okan472–478
COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIESOzlem Catli, Aysegul Ermec Sertoglu, Husniye Ors479–492