Journals / International Review of Management and Marketing
International Review of Management and Marketing
2014 · Cilt: 4 Sayı: 4
| Article | Author | Pages |
|---|---|---|
| Measurement of Consumer Ethnocentrism of Slovak Consumers | Janka Taborecka-Petrovicova, Maria Gibalova | 247–258 |
| Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature | Abdullah Malik, Bushan D. Sudhakar | 259–275 |
| Accounting for Marketing: Marketing Performance Through Financial Results | Levent KOSAN | 276–283 |