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Journals / International Journal of Social Sciences and Humanity Studies / 2011 / Cilt: 3 Sayı: 2

QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNING TOOL

Burcu Devrim İçtenbaş
Hande Eryılmaz
Pages
73–82
Publication Date
2011-12-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study provides an insight for strategic planners to utilize a QFD- based philosophy and the methods are useful tools for the design of a customer-driven strategy and show how it systematically translates vision into action, targeting opportunities and creating innovative strategies

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Quality Function Deployment (QFD) uses a house of quality to translate customer requirements into engineering specifications.
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Key Findings & Data:The tool has recently been applied in strategic planning .In this study authors reviewed current research which uses QFD as a strategic planning tool and described how QFD methods can be used as a robust tool in strategic planning.
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Conclusion & Impact:This study provides an insight for strategic planners to utilize a QFD- based philosophy and the methods are useful tools for the design of a customer-driven strategy and show how it systematically translates vision into action, targeting opportunities and creating innovative strategies
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:strategic planning · QFD · customer satisfaction

Abstract

Quality Function Deployment (QFD) uses a house of quality to translate customer requirements into engineering specifications. QFD has been widely used as a tool to develop new products. It has been adopted in the fields of education quality, service quality, software development and marketing planning. The tool has recently been applied in strategic planning .In this study authors reviewed current research which uses QFD as a strategic planning tool and described how QFD methods can be used as a robust tool in strategic planning. This study provides an insight for strategic planners to utilize a QFD- based philosophy and the methods are useful tools for the design of a customer-driven strategy and show how it systematically translates vision into action, targeting opportunities and creating innovative strategies

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Cite This Article

İçtenbaş, B. D., Eryılmaz, H. (2011). QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNING TOOL. International Journal of Social Sciences and Humanity Studies, Cilt: 3 Sayı: 2, 73–82. https://ajindex.com/articles/996973

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