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Journals / International Journal of Business and Management Studies / 2013 / Cilt: 5 Sayı: 1

GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz ERİŞ
Pınar SÜRAL ÖZER
Ömür Neczan TİMURCANDAY ÖZMEN
Özlem ÇAKIR
Güler TOZKOPARAN
Pages
150–161
Publication Date
2013-06-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result, in this study main characteristics of Turkish Generation Y were tried to explore by taking into consideration Turkish sociological background.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In the business literature studies on generations generally focused on consumer behavior area.
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Key Findings & Data:Since 2000's this topic has become popular in management area but most of the publications were nonacademic.
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Conclusion & Impact:As a result, in this study main characteristics of Turkish Generation Y were tried to explore by taking into consideration Turkish sociological background.
🔬Design:Research Article
📍Scope:2000 Verileri
⚙️Variables:Generations · Generation Y · Human Resources Management

Abstract

In the business literature studies on generations generally focused on consumer behavior area. Since 2000's this topic has become popular in management area but most of the publications were nonacademic. Recently Generation Y started to have an active role in business life and especially employee turnover rates have become higher than before. This new phenomena has created an interest among academicians studying in the managerial field. From this starting point of view our objective is to explore the characteristics of Generation Y in Turkish Context and the causes of differences among generations. In this study our perspective depends on sociological definition of generations accepting as a national subculture. In order to attain the objective of this study, multiple foci research used as a data collecting technique. 12 focus groups have been designed with students from Generation Y, parents of Generation Y's, Generation Y employees and human resource managers of Generation Y's. As a result, in this study main characteristics of Turkish Generation Y were tried to explore by taking into consideration Turkish sociological background.

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Cite This Article

ERİŞ, E. D., ÖZER, P. S., ÖZMEN, Ö. N. T., ÇAKIR, Ö., TOZKOPARAN, G. (2013). GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH. International Journal of Business and Management Studies, Cilt: 5 Sayı: 1, 150–161. https://ajindex.com/articles/993200

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