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Journals / International Journal of Business and Management Studies / 2018 / Cilt: 10 Sayı: 2

GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS

Burcu Koç
Özgür Yayla
Yalçın Arslantürk
Evren Güçer
Pages
0–0
Publication Date
2018-12-31
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Consequently, the structural relationship between respondents’ perception and purchase intention toward both ads according to the general average of the gender identity roles was tried to be given. 

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Gender identity concept represents “masculine, feminine, androgynous and undifferentiated” personality characteristics in psychology.
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Key Findings & Data:According to the term, while a male might exhibit feminine attitudes in psychological gender aspect, a female might possess masculine features.
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Conclusion & Impact:Consequently, the structural relationship between respondents’ perception and purchase intention toward both ads according to the general average of the gender identity roles was tried to be given. 
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Gender Identity Roles · Tourism · Consumer Behavior

Abstract

Gender identity concept represents “masculine, feminine, androgynous and undifferentiated” personality characteristics in psychology. According to the term, while a male might exhibit feminine attitudes in psychological gender aspect, a female might possess masculine features. Dimensions and inventories of gender identity roles and their impacts on consumer behaviors have been studied constantly in marketing and psychology literature. Some of the research findings support that consumer behaviors might as well be affected by psychology-based gender roles. In this study, respondents were included in four groups by using Bem’s Sex Role Inventory and then, they were asked to evaluate two different visual and verbal advertising materials (Feminine & Masculine). Consequently, the structural relationship between respondents’ perception and purchase intention toward both ads according to the general average of the gender identity roles was tried to be given. 

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Cite This Article

Koç, B., Yayla, Ö., Arslantürk, Y., Güçer, E. (2018). GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS. International Journal of Business and Management Studies, Cilt: 10 Sayı: 2, 0–0. https://ajindex.com/articles/993074

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