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Journals / Selçuk İletişim / 2023 / Cilt: 16 Sayı: 2

Visitor Experience and Virtual Museums: An Analysis of Museum Websites

Ziyaretçi Deneyimi ve Sanal Müzeler: Müzelerin Web Sitelerine Yönelik Bir Analiz

Sinem Yeygel Çakır(EGE ÜNİVERSİTESİ)0000-0003-3947-1275
Işıl Karpat Aktuğlu(EGE ÜNİVERSİTESİ)0000-0003-2493-5866
Pages
235–266
Publication Date
2023-10-15
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

A purposive sampling method was used in the study, and publicly operating virtual museum websites from Turkey and around the world were analyzed.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Museums, which play an important role in the transfer of cultural heritage, operate in online environments as well as in the real environment with digitalization.
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Key Findings & Data:Especially considering the studies in the field of experiential marketing, the main theme of this study is the evaluation of websites, which are online and defined as virtual museums, in the context of design factors affecting museum visitor experience elements.
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Conclusion & Impact:A purposive sampling method was used in the study, and publicly operating virtual museum websites from Turkey and around the world were analyzed.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Sanal Müze · Ziyaretçi Deneyimi · Web Site Tasarımı

Abstract

Museums, which play an important role in the transfer of cultural heritage, operate in online environments as well as in the real environment with digitalization. Especially considering the studies in the field of experiential marketing, the main theme of this study is the evaluation of websites, which are online and defined as virtual museums, in the context of design factors affecting museum visitor experience elements. In the study, which was conducted with a descriptive research model, after reviewing the literature on the virtual museum phenomenon and user/visitor experience concepts that we encounter on the websites of museums that are transforming under the influence of digitalization, the dimensions of experience and the dimensions of website design elements with high user satisfaction were examined through comparative content analysis. The analyzed virtual museums were evaluated by five researchers experienced in website analysis in five main categories: interactivity, adaptation/personalization, virtual museum design elements and aesthetics, security and privacy, and presentation of information, education and entertainment elements. A purposive sampling method was used in the study, and publicly operating virtual museum websites from Turkey and around the world were analyzed.

Özet

Kültürel mirasın aktarılmasında önemli rol oynayan müzeler, dijitalleşmeyle birlikte gerçek ortamın yanı sıra çevrimiçi ortamlarda da faaliyet göstermektedir. Özellikle deneyimsel pazarlama alanındaki çalışmalar dikkate alındığında çevrimiçi ortamda bulunan ve sanal müze olarak tanımlanan web sitelerinin, müze ziyaretçi deneyimi unsurlarına etki eden tasarım faktörleri bağlamında değerlendirilmesi bu çalışmanın ana temasını oluşturmaktadır. Tanımlayıcı (betimleyici) araştırma modeli ile gerçekleştirilen çalışmada, dijitalleşmenin etkisinde dönüşüm geçiren müzelerin web sitelerinde karşımıza çıkan sanal müze olgusu ve kullanıcı/ziyaretçi deneyimi kavramlarına yönelik literatür taraması aktarıldıktan sonra, deneyime yönelik boyutlar ve kullanıcı memnuniyeti yüksek internet sitesi tasarım unsurlarına yönelik boyutlar karşılaştırmalı bir içerik analizi ile incelenmiştir. Analize tabi tutulan sanal müzeler web sitesi analizinde deneyimli beş araştırmacı tarafından; etkileşimlilik, uyarlama/kişiselleştirme, sanal müze tasarım unsurları ve estetiği, güvenlik ve kişisel gizlilik ile bilgi, eğitim ve eğlence unsurlarının sunumu olmak üzere beş ana kategoride değerlendirilmiştir. Amaçlı örneklem yöntemi kullanılan araştırmada Türkiye’den ve dünyadan kamuya açık olarak faaliyet gösteren sanal müze web siteleri ele alınmıştır.

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Cite This Article

Çakır, S. Y., Aktuğlu, I. K. (2023). Visitor Experience and Virtual Museums: An Analysis of Museum Websites. Selçuk İletişim, Cilt: 16 Sayı: 2, 235–266. https://doi.org/10.18094/josc.1295839

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