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Journals / Journal of multidisciplinary academic tourism / 2023 / Cilt: 8 Sayı: 2

Metaverse as fusion of B2C &G2C: A new business model for tourism

Mune MOĞOL SEVER
Pages
193–202
Publication Date
2023-12-15
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Results show that designed metaverse is applicable for tourism activities such as glamping as a case on this study.

📌 3 Key Takeaways

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Objective & Hypothesis:The Metaverse, a buzzword after last pandemic, is accepted as a functional tool enable for multi sided platforms in a single phygital world.
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Key Findings & Data:In designed metaverse, it is aimed to merge two business models B2C &G2C to construct a new hybrid business model B2CG2Ccamping, glamping activities.
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Conclusion & Impact:Results show that designed metaverse is applicable for tourism activities such as glamping as a case on this study.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Metaverse · B2B · G2C

Abstract

The Metaverse, a buzzword after last pandemic, is accepted as a functional tool enable for multi sided platforms in a single phygital world. The key contributions of this article include an organized evaluation of metaverse concepts, components, main facilitator technologies and implementation in tourism and a critical analysis of how metaverse can be facilitated in tourism including designing a new metaverse ecosystem by means of Metaverse as a service (MaaS) platform. In designed metaverse, it is aimed to merge two business models B2C &G2C to construct a new hybrid business model B2CG2Ccamping, glamping activities. In order to concrete the designed metaverse, two scenarios were generated by means of scenario-based approach. The metaverse designed by means of Spatial.io on a desktop computer with a 512 GB capacity with processor 11th Gen Intel(R) Core (TM) i9-11950H @ 2.60GHz 2.61 GHz, 16.0 GB RAM, 64-bit -Windows 10 Enterprises. Results show that designed metaverse is applicable for tourism activities such as glamping as a case on this study. Besides, the designed ecosystem approved the two business models can be merged in a one platform: Metaverse.

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Cite This Article

SEVER, M. M. (2023). Metaverse as fusion of B2C &G2C: A new business model for tourism. Journal of multidisciplinary academic tourism, Cilt: 8 Sayı: 2, 193–202. https://ajindex.com/articles/955529

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