SavedAdd your journal

Journals / Journal of Economy Culture and Society / 2023 / Sayı: 67

Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage

İbrahim AVCI
Pages
155–169
Publication Date
2023-07-06
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Suggestions for both theory and practice were made in light of these findings.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age.
📊
Key Findings & Data:The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process.
💡
Conclusion & Impact:Suggestions for both theory and practice were made in light of these findings.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Materialistic Tendency · Conspicuous Consumption Behavior · Social Media Usage

Abstract

This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.

🔖

Cite This Article

AVCI, İ. (2023). Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage. Journal of Economy Culture and Society, Sayı: 67, 155–169. https://ajindex.com/articles/950009

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (1)

  1. Akçalı, İ., & Hacıoğlu, G. (2022). Sosyal medya kullanım sıklığının tüketicilerin kompulsif satın alma davranışlarına etkisi: gösterişçi tüketim ve materyalizmin aracılık rolü. Pazarlama Teorisi ve Uygulamaları Dergisi, 5(1), 10327. 10.15659/patu. 8.1.065 google scholar Akın, M. S. (2021). Benlik kurgusu ve materyalizmin gösterişçi tüketim eğilimine etkisi. Doğuş Üniversitesi Dergisi, 22(1), 219-239. google scholar Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77-95. https://doi. org/10.1016/S0022-4359(03)00007-1 google scholar Avci, İ. (2022). The effect of conspicuous consumption behavior on wasteful consumption behavior: the intermediary role of hedonic consumption behavior. Journal of Economy Culture and Society, 65, 161-179. https://doi. org/10.26650/JECS2021-875642 google scholar O’Cass, A., & McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25-39. https://doi.org/10.1002/cb.155 google scholar Balıkçıoğlu, B., & Volkan, P. (2016). Sosyal medya, televizyon ve akran iletişiminin materyalizm ve gösteriş tüketimi üzerindeki etkisi: tüketici sosyalleşmesi perspektifi. Mustafa Kemal Üniversitesi Sosyal Bilimler EnstitüsüDergisi,13(35), 299-319. google scholar Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 11731182. https://doi.org/10.1037//0022-3514.51.6.1173 google scholar Barzoki, M. H., Tavakol, M., & Vahidnia, A. (2014). Effects of sexual objectification on conspicuous consumption and materialism. Sexuality Research and Social Policy, 11, 153-162. https://doi.org/10.1007/s13178-014-0156-7 google scholar Bayat, M., & Yıldırım, H. (2021). Dini yönelim eğilimi ve sosyal medya kullanımının gösterişçi tüketim üzerine etkisi. Journal of Management and Economics Research, 19(2), 149-172. https://doi.org/10.11611/yead.886937 google scholar Bayuk, N., & Öz, A. (2018). Sosyal medya ortamında gösterişçi tüketimin sergilenmesi. Journal of Social And Humanities Sciences Research (JSHSR), 5(27), 2846-2861. https://doi.org/10.26450/jshsr.684 google scholar Becan, C., & Eaghanioskoui, G. (2019). Gösterişçi tüketim aracı olarak İnstagr