SavedAdd your journal

Journals / Uluslararası Spor Bilimleri Öğrenci Çalışmaları / 2022 / Cilt: 4 Sayı: 2

Examination of the Factors Affecting Event Selection of the Cyclists'

Bisiklet Sporcularının Etkinlik Seçimini Etkileyen Faktörlerin İncelenmesi

Orçun OCAKOĞLU
Pages
60–69
Publication Date
2022-12-31
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result, the event selection of the cyclists; the location of the event, easy access to the event area, the potential of accommodation of the event area, the challenging competition track, the image and reputation of the event, participation to the event in previous years, the popularity of the event sponsors, the opportunity to socialize, the environment of friends and cycling groups have a positive effect, the promotional awards to be distributed are found to have no effect.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this research, to examine the factors affecting the event selection of the cyclist participating in road or mountain bike competitions; it is aimed to be a guide in determining the planning and marketing strategies of cycling event that have increased in recent years in our country and to be a source for similar studies.
📊
Key Findings & Data:The sample of the study consisted of 411 cyclists over the age of 18 who agreed to participate in the study without discrimination with the non-probabilistic convenience sampling method, participated in a mountain or road bike race at least once in 2022.
💡
Conclusion & Impact:As a result, the event selection of the cyclists; the location of the event, easy access to the event area, the potential of accommodation of the event area, the challenging competition track, the image and reputation of the event, participation to the event in previous years, the popularity of the event sponsors, the opportunity to socialize, the environment of friends and cycling groups have a positive effect, the promotional awards to be distributed are found to have no effect.
🔬Design:Modeling & Simulation
📍Scope:2022 Verileri
⚙️Variables:Bisiklet sporu · Etkinlik seçimi · Yarışma tercihi

Abstract

In this research, to examine the factors affecting the event selection of the cyclist participating in road or mountain bike competitions; it is aimed to be a guide in determining the planning and marketing strategies of cycling event that have increased in recent years in our country and to be a source for similar studies. The sample of the study consisted of 411 cyclists over the age of 18 who agreed to participate in the study without discrimination with the non-probabilistic convenience sampling method, participated in a mountain or road bike race at least once in 2022. Data collection tool was created by using the previous scales' items which used in similar studies. SPSS 26 and AMOS 23 package programs for validity and reliability tests of the measurement tool and analysis of participant data; (SEM) structural equation modelling was used to test the research hypotheses. As a result, the event selection of the cyclists; the location of the event, easy access to the event area, the potential of accommodation of the event area, the challenging competition track, the image and reputation of the event, participation to the event in previous years, the popularity of the event sponsors, the opportunity to socialize, the environment of friends and cycling groups have a positive effect, the promotional awards to be distributed are found to have no effect.

Özet

Bu araştırmada yol veya dağ bisikleti müsabakalarına katılan sporcuların, etkinlik seçimlerine etki eden faktörleri incelemek; ülkemizde son yıllarda artan bisiklet yarışlarının planlama ve pazarlama stratejilerini belirlemede yol gösterici olmak ve benzeri çalışmalara da kaynak teşkil etmek amaçlanmıştır. Araştırmanın örneklemini olasılığa dayalı olmayan kolayda örnekleme yöntemi ile ayrım yapılmaksızın çalışmaya katılmayı kabul eden 18 yaşından büyük, 2022 yılında en az 1 kez dağ yada yol bisikleti yarışına katılmış, 411 bisiklet sporcusu oluşturmuştur. Veri toplama aracı olarak benzer çalışmalarda kullanılan ölçeklerin ifadelerinden yararlanılarak oluşturulan ölçme modelinden faydalanılmıştır. Ölçme modelinin geçerlik, güvenirlik testleri ve katılımcı verilerinin analizi için SPSS 26 ve AMOS 23 paket programları; araştırma hipotezlerinin testi için ise yapısal eşitlik modellemesi kullanılmıştır. Sonuç olarak bisiklet sporcularının etkinlik tercihlerinde; etkinliğin konumu, etkinlik alanına ulaşım kolaylığı, etkinlik bölgesinin konaklama imkanları, yarışma parkurunun zorluk derecesi, etkinliğin imajı ve bilinirliği, etkinliğe önceki yıllarda katılmış olmak, etkinlik sponsorlarının tanınırlığı, sosyalleşme imkanı, arkadaş çevresi ve bisiklet gruplarının pozitif yönlü etkisi olduğu, dağıtılacak promosyonel ödüllerin ise etkisinin bulunmadığı tespit edilmiştir.

🔖

Cite This Article

OCAKOĞLU, O. (2022). Examination of the Factors Affecting Event Selection of the Cyclists'. Uluslararası Spor Bilimleri Öğrenci Çalışmaları, Cilt: 4 Sayı: 2, 60–69. https://ajindex.com/articles/947208

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Aicher, T. J. & Brenner, J. (2015). A conceptual framework to determine an individual’s motivation to participate in an event. International Journal of Sport Management, Recreation, & Tourism, 18(1), 56-81.
  2. Aicher, T. J. & Newland, B. L. (2017). To explore or race? Examining endurance athletes’ destination event choices. Journal of Vacation Marketing, 24(3), 1-17.
  3. Aicher, T. J., Simmons, J. & Cintron, A. (2018). An analysis of running event consumer behaviors. Journal of Applied Sport Management, 10(2), 26-35.
  4. Alexandris, K. (2016). Testing the role of sport event personality on the development of event involvement and loyalty: The case of mountain running races. International Journal of Festivals and Event Management, 7(1), 2-20.
  5. Alpar, R. (2014). Uygulamalı istatistik ve geçerlik-güvenirlik. Ankara:
  6. Detay Yayıncılık. Alpar, R. (2001). Spor bilimlerinde uygulamalı istatistik. Ankara:
  7. Nobel Yayın Dağıtım. Alonso, D. S. M., Vveinhardt, J., Calabuig, M. F. & Montoro, R. F. J. (2016). Involvement and image transfer in sports sponsorship. Engineering Economics, 27(1), 78-89.
  8. Atlas, R., Putit, N., Atan, P., Puem, L. B. G. & Enggong, T. S. (2018). Sports tourism: Factors influencing runners joining marathon events. International Journal of Academic Research in Business and Social Sciences, 8(16), 218-230.
  9. Aycan, A., Polat, E. & Uçan, Y. (2009). Takım özdeşleşme düzeyi ile profesyonel futbol müsabakalarına seyirci olarak katılım kararını etkileyen değişkenler arasındaki ilişkinin incelenmesi. Spormetre Beden Eğitimi ve Spor Bilimleri Dergisi, 7(4), 169-174.
  10. Boonsiritomachai, W. & Phonthanukitithaworn, C. (2018). Destination attributes that attract marathon runners: A case study of the Bangsaen21 half marathon. Modern Management Journal, (16)1, 251-262.
  11. Bernthal, M. J. & Sawyer, L. L. (2004). The importance of expectations on participatory sport event satisfaction: An exploration into the effects of athlete skill level on service expectations. The Sport Journal, 7(3), 1-18.
  12. Buning, R. J. & Gibson, H. J. (2016). The role of travel conditions in cycling tourism: Implications for destination and event management. Journal of Sport & Tourism, 20(3), 175-193.
  13. Chen, P. J. (2009). Differences between male and female sport event tourists: A qualitative study. Int. J. Hospitality Management, 29(2), 277-290.
  14. Chi, C. G. Q. & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism