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Journals / Sakarya University Journal of Science / 2019 / Cilt: 23 Sayı: 6

Strategic Factors Affecting Green Building Industry: A Macro-Environmental Analysis Using PESTEL Framework

Serdar ULUBEYLİ
Oğuzhan KAZANCI
Aynur KAZAZ
Volkan ARSLAN
Pages
1042–1055
Publication Date
2019-12-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Out of them, 28 were found to be significant while only 16 currently have a significant impact on the industry.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:For the last decade, green buildings have created a new industry of ecological buildings.
📊
Key Findings & Data:Therefore, for a more preferable green building industry, strategic factors that can have significant effects on the industry should be comprehended.
💡
Conclusion & Impact:Out of them, 28 were found to be significant while only 16 currently have a significant impact on the industry.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Green building · LEED · PESTEL

Abstract

For the last decade, green buildings have created a new industry of ecological buildings. However, this industry is still newly developing and finds limited implementation opportunities when compared to the traditional building industry. Therefore, for a more preferable green building industry, strategic factors that can have significant effects on the industry should be comprehended. Based on this argument, the present study aims (i) to identify these factors, (ii) to determine their importance levels, and lastly (iii) to find out their current levels of impact on the industry. To achieve this, a questionnaire survey was conducted for the Turkish green building industry through 32 industrial practitioners who have an official LEED Credentials. The results obtained were evaluated via the relative importance index method. Consequently, a total of 30 strategic factors were identified. Out of them, 28 were found to be significant while only 16 currently have a significant impact on the industry.

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Cite This Article

ULUBEYLİ, S., KAZANCI, O., KAZAZ, A., ARSLAN, V. (2019). Strategic Factors Affecting Green Building Industry: A Macro-Environmental Analysis Using PESTEL Framework. Sakarya University Journal of Science, Cilt: 23 Sayı: 6, 1042–1055. https://ajindex.com/articles/941966

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