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Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2014 / Cilt: 14 - Sayı: 4

The Relationship Between Purpose of Using Facebook and Interest with Facebook Ads

Facebook’ta Bulunma Amacı ve Facebook Reklamlarına Duyulan İlgi Arasındaki İlişki

Arş. Grv. Ufuk Ay
Pages
83–94
Publication Date
2014-12-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings of research confirm relationship between interest with Facebook ads and “social searching” and “social browsing” defining as purposes of using Facebook.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to determine whether or not there is a relationship between interest with Facebook ads and purpose of using Facebook.
📊
Key Findings & Data:The survey was applied to 283 people on internet for this purpose.
💡
Conclusion & Impact:The findings of research confirm relationship between interest with Facebook ads and “social searching” and “social browsing” defining as purposes of using Facebook.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Sosyal Medya Reklamcılığı · Facebook Reklamları · Sosyal Ağ Siteleri

Abstract

This study aims to determine whether or not there is a relationship between interest with Facebook ads and purpose of using Facebook. The survey was applied to 283 people on internet for this purpose. The findings of research confirm relationship between interest with Facebook ads and “social searching” and “social browsing” defining as purposes of using Facebook.

Özet

Bu araştırmada Facebook’ta bulunma amaçları ile Facebook reklamlarına duyulan ilgi arasında bir ilişki olup olmadığı ölçülmüştür. Bu amaçla internet üzerinden 283 kişiye anket uygulanmıştır. Araştırmanın bulguları Facebook’ta bulunma amaçları olarak tanımlanan “sosyal arama” ve “sosyal tarama” değişkenleriyle Facebook reklamlarına duyulan ilgi arasında anlamlı ilişkiler olduğunu destekler niteliktedir.

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Cite This Article

Ay, A. G. U. (2014). The Relationship Between Purpose of Using Facebook and Interest with Facebook Ads. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 14 - Sayı: 4, 83–94. https://ajindex.com/articles/9382

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