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Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2016 / Cilt: 16 - Sayı: 1

The Relationships among Frugality, Materialism and Consumer’s Need for Uniqueness

Assoc. Prof. Dr. Hülya Bakırtaş
Pages
175–184
Publication Date
2016-03-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Unpopular choice dimensionof the consumer’s need for uniqueness waspositively related to the frugality and statistically significantwhereas avoid of similarity dimension of the consumer’sneed for uniqueness was negatively related tothe frugality in addition to not statistically significant.Similarly, materialism was negatively related to frugality,but the relationship was not statistically significant.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Öz Materialism, consumer’s need for uniqueness and frugalityconcepts are very important for companies, theirmarketing strategies and environmental sustainability.This paper is examined the relationships among materialism,frugality and consumers’ need for uniqueness(CNU) concepts.
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Key Findings & Data:The data was collected by questionnaireand it was carried out for 350 Turkish consumers.Firstly, exploratory factor analysis was made andthen, structural equation modeling (SEM) was usedto analyze the hypothesis.
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Conclusion & Impact:Unpopular choice dimensionof the consumer’s need for uniqueness waspositively related to the frugality and statistically significantwhereas avoid of similarity dimension of the consumer’sneed for uniqueness was negatively related tothe frugality in addition to not statistically significant.Similarly, materialism was negatively related to frugality,but the relationship was not statistically significant.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Özet

Öz Materialism, consumer’s need for uniqueness and frugalityconcepts are very important for companies, theirmarketing strategies and environmental sustainability.This paper is examined the relationships among materialism,frugality and consumers’ need for uniqueness(CNU) concepts. The data was collected by questionnaireand it was carried out for 350 Turkish consumers.Firstly, exploratory factor analysis was made andthen, structural equation modeling (SEM) was usedto analyze the hypothesis. Turkish consumers’ needfor uniqueness consisted of avoidance similarity andunpopular choice dimensions. Unpopular choice dimensionof the consumer’s need for uniqueness waspositively related to the frugality and statistically significantwhereas avoid of similarity dimension of the consumer’sneed for uniqueness was negatively related tothe frugality in addition to not statistically significant.Similarly, materialism was negatively related to frugality,but the relationship was not statistically significant.

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Cite This Article

Bakırtaş, A. P. D. H. (2016). The Relationships among Frugality, Materialism and Consumer’s Need for Uniqueness. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 16 - Sayı: 1, 175–184. https://ajindex.com/articles/9300

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