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Journals / Journal of Turkish Operations Management / 2022 / Cilt: 6 - Sayı: 2

Evaluation of the Airline Website Quality with the Intuitionistic Fuzzy TOPSIS Method

Eda ÇINAROĞLU
Fulya ZARALI
Pages
1277–1296
Publication Date
2022-12-31
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It has also concluded that the airline company with the highest website quality is “Raynair”.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The importance of the concept of e-commerce, which has become an indispensable part of today's society due to the rapid development in information technology, has been confirmed once again during the Covid-19 pandemic period.
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Key Findings & Data:Within the scope of e-commerce, the value of websites that provide customer interactions has also increased.
💡
Conclusion & Impact:It has also concluded that the airline company with the highest website quality is “Raynair”.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:airline website · website quality · MCDM

Abstract

The importance of the concept of e-commerce, which has become an indispensable part of today's society due to the rapid development in information technology, has been confirmed once again during the Covid-19 pandemic period. Within the scope of e-commerce, the value of websites that provide customer interactions has also increased. Fast and effective communication is carried out through websites by airline companies that provide services on an international scale. Since it is the first point of interaction with customers, it is of great importance that these channels are designed effectively and that they have the quality and performance level to meet customer expectations. In this study, a solution proposal containing Intuitionistic Fuzzy TOPSIS (IF TOPSIS) method has been developed to measure the quality performance of airline companies’ websites. The most important criteria for the quality of airline companies' websites has been determined as security and information quality. It has also concluded that the airline company with the highest website quality is “Raynair”.

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Cite This Article

ÇINAROĞLU, E., ZARALI, F. (2022). Evaluation of the Airline Website Quality with the Intuitionistic Fuzzy TOPSIS Method. Journal of Turkish Operations Management, Cilt: 6 - Sayı: 2, 1277–1296. https://ajindex.com/articles/869436

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