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Journals / PressAcademia Procedia / 2017 / Cilt: 4 - Sayı: 1

DESIGN AWARDS AS A DESIGN PROMOTION ACTIVITY: INTERNATIONAL DESIGN AWARDS

Damla SAHİN
Alper CALGUNER
H. Guclu YAVUZCAN
Pages
134–142
Publication Date
2017-06-30
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Finally, the role of design awards as a promotion activity have been presented and four design schemes (Design Turkey Industrial Design Award, IF Design Award, Red Dot Design Award, and Good Design Award) have been compared in terms of different dynamics and promotion activities.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Many governments have design policies to increase public awareness level about design and its adding value on products and services.
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Key Findings & Data:One of these policies are design promotion activities like seminars, exhibitions and publications which are essential to increase the awareness of citizens and companies about the benefits of design.
💡
Conclusion & Impact:Finally, the role of design awards as a promotion activity have been presented and four design schemes (Design Turkey Industrial Design Award, IF Design Award, Red Dot Design Award, and Good Design Award) have been compared in terms of different dynamics and promotion activities.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Design · design policy · design promotion

Abstract

Many governments have design policies to increase public awareness level about design and its adding value on products and services. One of these policies are design promotion activities like seminars, exhibitions and publications which are essential to increase the awareness of citizens and companies about the benefits of design. Design awards are one of these design promotion activities that provide companies reputation and publicity. Especially international design awards are significant to promote the product and the company itself in the global context. In this study, design promotion have been identified and the activities belonging to design promotion and the differences between design policy and design support have been revealed. Finally, the role of design awards as a promotion activity have been presented and four design schemes (Design Turkey Industrial Design Award, IF Design Award, Red Dot Design Award, and Good Design Award) have been compared in terms of different dynamics and promotion activities.

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Cite This Article

SAHİN, D., CALGUNER, A., YAVUZCAN, H. G. (2017). DESIGN AWARDS AS A DESIGN PROMOTION ACTIVITY: INTERNATIONAL DESIGN AWARDS. PressAcademia Procedia, Cilt: 4 - Sayı: 1, 134–142. https://ajindex.com/articles/829274

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