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Journals / International Journal of Health Management and Tourism / 2019 / Cilt: 4 - Sayı: 3

THE EFFECT OF MASS MEDIA ON HEALTH COMMUNICATION IN THE USE OF HEALTH SERVICE AND THE ROLE OF SOCIAL MEDIA: THE CASE STUDY OF THE PROVINCE OF KILIS

Merve AKIŞ
Ersin AYHAN
Pages
160–179
Publication Date
2019-12-29
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study, it was found that there was no significant difference between the participants' social behaviours before and after the purchase in social media for age and occupational variables; it was observed that there was a significant difference among education status variable.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Mass media, internet and social media play an important role in the provision of health communication thanks to technological innovations.
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Key Findings & Data:The study was carried out on 391 people living in Kilis province.
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Conclusion & Impact:As a result of the study, it was found that there was no significant difference between the participants' social behaviours before and after the purchase in social media for age and occupational variables; it was observed that there was a significant difference among education status variable.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Health Communication · Social Media

Abstract

Mass media, internet and social media play an important role in the provision of health communication thanks to technological innovations. These resources have become the platforms that people use to seek advice before the use of health services and then giving advice. This study was carried out to determine the use of social media in the selection of physicians, dentists and hospitals in Kilis. For this purpose, the questions that reveal the personal behaviours of the participants and the Before and After Purchasing in Social Media scale were used. The study was carried out on 391 people living in Kilis province. As a result of the study, it was determined that individuals were not sufficiently affected by social media in the selection of doctors, dentists and hospitals. 72,9% percent of individuals surveyed have reached the conclusion that they use social media. Internet or social media utilization rate for health-related developments is 19,8%. As a result of the study, it was found that there was no significant difference between the participants' social behaviours before and after the purchase in social media for age and occupational variables; it was observed that there was a significant difference among education status variable.

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Cite This Article

AKIŞ, M., AYHAN, E. (2019). THE EFFECT OF MASS MEDIA ON HEALTH COMMUNICATION IN THE USE OF HEALTH SERVICE AND THE ROLE OF SOCIAL MEDIA: THE CASE STUDY OF THE PROVINCE OF KILIS. International Journal of Health Management and Tourism, Cilt: 4 - Sayı: 3, 160–179. https://ajindex.com/articles/767315

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