Tüketicilerin Tercih Ettiği Süpermarkete Yönelik Algıları Tatmin Duyguları Ve Bağlılıkları Arasındaki Farklılıkların Belirlenmesine Yönelik Bir Araştırma
Today due to increasing competition in modern retailing sector retailers making considerable efforts to commit more consumers to their stores and have made increase the frequency and amount of purchase available The situation has brought retailer to represantative position of customers Presentation of combination of goods and services for improving consumer satisfaction has become important Due to this efforts perceptions and attitudes towards retailers presantation become determinent To create loyal costumers is depent on positive perception and attitude In this survey it has been studied that if there are differences among satisfaction loyalty and perception of consumers toward supermarkets in Erzurum In this survey store atmosfere store location store facilities post purchase aplications comparative price product quality discount service quality trust perception value perception satisfaction and loyalty were considered The results of this survey showed that there are differences among perceptions of consumers shopping from supermarkets which carry out trading activity at local and national level Key words: Consumer behaviour supermarket store perception variable
📌 3 Key Takeaways
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Objective & Hypothesis:Today due to increasing competition in modern retailing sector retailers making considerable efforts to commit more consumers to their stores and have made increase the frequency and amount of purchase available The situation has brought retailer to represantative position of customers Presentation of combination of goods and services for improving consumer satisfaction has become important Due to this efforts perceptions and attitudes towards retailers presantation become determinent To create loyal costumers is depent on positive perception and attitude In this survey it has been studied that if there are differences among satisfaction loyalty and perception of consumers toward supermarkets in Erzurum In this survey store atmosfere store location store facilities post purchase aplications comparative price product quality discount service quality trust perception value perception satisfaction and loyalty were considered The results of this survey showed that there are differences among perceptions of consumers shopping from supermarkets which carry out trading activity at local and national level Key words: Consumer behaviour supermarket store perception variable
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Key Findings & Data:Today due to increasing competition in modern retailing sector retailers making considerable efforts to commit more consumers to their stores and have made increase the frequency and amount of purchase available The situation has brought retailer to represantative position of customers Presentation of combination of goods and services for improving consumer satisfaction has become important Due to this efforts perceptions and attitudes towards retailers presantation become determinent To create loyal costumers is depent on positive perception and attitude In this survey it has been studied that if there are differences among satisfaction loyalty and perception of consumers toward supermarkets in Erzurum In this survey store atmosfere store location store facilities post purchase aplications comparative price product quality discount service quality trust perception value perception satisfaction and loyalty were considered The results of this survey showed that there are differences among perceptions of consumers shopping from supermarkets which carry out trading activity at local and national level Key words: Consumer behaviour supermarket store perception variable
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Conclusion & Impact:Today due to increasing competition in modern retailing sector retailers making considerable efforts to commit more consumers to their stores and have made increase the frequency and amount of purchase available The situation has brought retailer to represantative position of customers Presentation of combination of goods and services for improving consumer satisfaction has become important Due to this efforts perceptions and attitudes towards retailers presantation become determinent To create loyal costumers is depent on positive perception and attitude In this survey it has been studied that if there are differences among satisfaction loyalty and perception of consumers toward supermarkets in Erzurum In this survey store atmosfere store location store facilities post purchase aplications comparative price product quality discount service quality trust perception value perception satisfaction and loyalty were considered The results of this survey showed that there are differences among perceptions of consumers shopping from supermarkets which carry out trading activity at local and national level Key words: Consumer behaviour supermarket store perception variable
Today due to increasing competition in modern retailing sector retailers making considerable efforts to commit more consumers to their stores and have made increase the frequency and amount of purchase available The situation has brought retailer to represantative position of customers Presentation of combination of goods and services for improving consumer satisfaction has become important Due to this efforts perceptions and attitudes towards retailers presantation become determinent To create loyal costumers is depent on positive perception and attitude In this survey it has been studied that if there are differences among satisfaction loyalty and perception of consumers toward supermarkets in Erzurum In this survey store atmosfere store location store facilities post purchase aplications comparative price product quality discount service quality trust perception value perception satisfaction and loyalty were considered The results of this survey showed that there are differences among perceptions of consumers shopping from supermarkets which carry out trading activity at local and national level Key words: Consumer behaviour supermarket store perception variable
Özet
Günümüzde özellikle modern perakendecilik sektöründeki artan rekabet nedeni ile perakendeci işletmeler daha fazla tüketiciyi mağazalarına bağlama ve mevcut müşterilerinin alışveriş sıklığını ve miktarını artırma çabası içerisine girmişlerdir Bu durum perakendecileri müşterilerin temsilcileri konumuna getirmiştir Tüketicileri en fazla tatmin edecek mal ve hizmet bileşenlerinin sunumu önem kazanmıştır Tüm bu çabalar karşısında tüketicilerin perakendeci firmaların sunumlarına yönelik algı ve tutumları belirleyici olmaktadır Firmaya bağlı sadık müşterilerin yaratılması olumlu algı ve tutumlara bağlıdır Bu çalışmada Erzurum il merkezindeki tüketicilerin tercih ettikleri süpermarkete yönelik algıları tatmin düzeyleri ve bağlılıkları arasında farklılık olup olmadığı tespit edilmeye çalışılmıştır Araştırmada mağaza atmosferi konumu olanakları satış sonrası uygulamaları karşılaştırmalı fiyat düzeyi ürün kalitesi indirimler hizmet kalitesi tüketicilerin güven ve değer algıları ile tatmin ve bağlılık değişkenleri ele alınmıştır Araştırmada yerel ve ulusal düzeyde faaliyet gösteren süpermarketlerden alışveriş yapan tüketicilerin algılarının farklı olduğu sonucuna ulaşılmıştır Anahtar Kelimeler: Tüketici davranışı süpermarket mağaza algı değişkenleri A SURVEY ON INVESTIGATION OF THE DIFFERENCES AMONG SATISFACTION LOYALTY AND PERCEPTION OF THE CONSUMERS TO THEIR PREFERENCES OF SUPERMARKET
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