SavedAdd your journal

Journals / Çağ Üniversitesi Sosyal Bilimler Dergisi / 2013 / Cilt: 10 - Sayı: 1

An Investigation of Cosmetics Product Consumption Behavior of Female Consumers from Environmental Perspective

Çevreci Bir Bakış Açısıyla Kadın Tüketicilerin Kozmetik Ürün Tüketim Davranışlarının İncelenmesi

Serap ÇABUK
Hatice Doğan SÜDAŞ
Pages
115–131
Publication Date
2013-06-01
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Research findings are expected to contribute to the development of marketing communication strategy

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study is conducted to investigate the cosmetics product consumption of female consumers from environmental perspective..
📊
Key Findings & Data:Respectively, the frequency of cosmetics usage, the level of awareness of the contents of chemical substances, the important factors when buying cosmetics, the effects of environmental claims on advertisement effectiveness and the effects of ethical consumption motives on benefits sought from the use of cosmetics were examined.
💡
Conclusion & Impact:Research findings are expected to contribute to the development of marketing communication strategy
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Kozmetik ürün tüketimi · çevreci kozmetik ürünler · reklamlarda çevreci iddialar

Abstract

This study is conducted to investigate the cosmetics product consumption of female consumers from environmental perspective.. Respectively, the frequency of cosmetics usage, the level of awareness of the contents of chemical substances, the important factors when buying cosmetics, the effects of environmental claims on advertisement effectiveness and the effects of ethical consumption motives on benefits sought from the use of cosmetics were examined. Research findings are expected to contribute to the development of marketing communication strategy

Özet

Bu araştırma çevreci bir bakış açısıyla kadın tüketicilerin kozmetik ürün tüketim davranışlarını belirlemek üzere gerçekleştirilmiştir. Sırasıyla, kozmetik ürünlerin kullanım sıklığı, içeriklerinde yer alan kimyasal maddelerin farkındalık seviyesi, kozmetik ürün satın alırken önem verilen unsurlar, çevreci iddiaların reklam etkililiği üzerindeki etkisi, etik tüketim motivlerinin kozmetik üründen beklenen fayda boyutları üzerindeki etkisi incelenmiştir. Araştırma sonucu elde edilen bulguların pazarlama iletişim stratejsinin geliştirilmesinde firmalara katkı sağlaması beklenmektedir

🔖

Cite This Article

ÇABUK, S., SÜDAŞ, H. D. (2013). An Investigation of Cosmetics Product Consumption Behavior of Female Consumers from Environmental Perspective. Çağ Üniversitesi Sosyal Bilimler Dergisi, Cilt: 10 - Sayı: 1, 115–131. https://ajindex.com/articles/715253

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Alnıaçık, Ü., Yılmaz, C. ve Alnıaçık, E. (2010), “Reklamlarda Çevreci İddialar ve Reklam Etkililiği: Basılı Reklamlar Üzerinde Deneysel Bir Araştırma”, Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt.10, Sayı:1, 85–106.
  2. Alnıaçık, Ü. ve Yılmaz, C. (2012), “The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-Environmental Orientation”, Economic Interferences, Vol.XIV, No.31, 207-222.
  3. Auger, P., Burke, P., Devinney, T. M. ve Louviere, J. J. (2003), “What Will Consumers Pay for Social Product Features?”, Journal of Business Ethics, 42, 281–304.
  4. Banerjee, S., Gulas, C. S. and Iyer, E. (2005), “Shades of Green: A Multidimensional Analysis of Environmental Advertising”, Journal of Advertising, Vol. XXIV, No. 2, 21-31. Bergfeld,W.F.,Belsito,D.V.,Marks, J.G. “Kozmetik İçeriklerin Güvenilirliği”, Journal of The American Academy of http://www.turkiyeklinikleri.com/abstract_tr.php?id=36020
  5. A. (2005),
  6. Dermatology, Cilt.2, Sayı.1, Ziyaret Tarihi 16/08/12, Brown, S.P. and Stayman, D.M. (1992), “Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis”, Journal of Consumer Research, Vol. 19, No. 1, 34-51.
  7. Chan, R. Y.K (2000), “The effectiveness of environmental advertising: the role of claim type and the source country green image”, International Journal of Advertising, 2000, Volume: 19, Issue: 3 pp.349-375.
  8. Chan, R. Y.K, Leung, T.K.P. ve Wong, Y.H. (2006), “The effectiveness of environmental claims for services advertising”, Journal of Services Marketing, 20/4, 233–250.
  9. Chan, R.Y.K ve Lau, L. B.Y. (2004), “The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation”, Journal of Marketing Management, 20, 273-319.
  10. Carlson, L., Grove, S. J. ve Kangun, N. (1993), “A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach, Journal of Advertising, Vol.XXII, No.3, 27-39.
  11. Carlson, L., Grove, S. J.,Kangun, N. ve Polonsky, M. J. (1996), “An International Comparison of Environmental Advertising: Substantive versus Associative Claims”, Journal of Macromarketing, Fall, 57-68.
  12. Davis, J. J. (1993), “Strategies for Environmental Advertising”, Journal of Consumer Marketing, Vol. 10, No. 2,19–36.
  13. Hu, H.S. (2012), “The Effectiveness of Environmental Advertising in the Hotel Industry”, Cornell Hospitality Quarterly, 53,154-164.
  14. Kozmetik Sektör Raporu (2012), Ziyaret Tarihi: 09/03/2013. http://www.ib