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Journals / Tarım Ekonomisi Dergisi / 2019 / Cilt: 25 - Sayı: 1

An Evaluation of New Trends in the Food and Beverage Consumption

Gıda ve İçecek Tüketiminde Yeni Trendlerin Değerlendirilmesi

Berkay KESKİN
Erdoğan GÜNEŞ
Pages
27–32
Publication Date
2019-08-25
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study; health, convenience, pleasure, sustainability, authenticity approaches have been identified as the five main trends that have an important place in the food and beverage consumption and also will affect both consumption and the sector in the future.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Food and beverage sector is a dynamic sector with an intense competition.
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Key Findings & Data:With the influence of various factors, food consumption habits have changed over time and emerging new trends started to affect the sector, food and beverage consumption.The aim of this study is to reveal new trends in food and beverage consumption and to determine the usage patterns of these trends in Turkey's food and beverage sector.
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Conclusion & Impact:As a result of the study; health, convenience, pleasure, sustainability, authenticity approaches have been identified as the five main trends that have an important place in the food and beverage consumption and also will affect both consumption and the sector in the future.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Gıda · içecek · tüketim

Abstract

Food and beverage sector is a dynamic sector with an intense competition. With the influence of various factors, food consumption habits have changed over time and emerging new trends started to affect the sector, food and beverage consumption.The aim of this study is to reveal new trends in food and beverage consumption and to determine the usage patterns of these trends in Turkey's food and beverage sector. As a result of the study; health, convenience, pleasure, sustainability, authenticity approaches have been identified as the five main trends that have an important place in the food and beverage consumption and also will affect both consumption and the sector in the future.

Özet

Gıda ve içecek sektörü yoğun rekabete sahip dinamik bir sektördür. Çeşitli faktörlerin etkisiyle zaman içerisinde gıda tüketim alışkanlıkları değişmiş ve ortaya çıkan yeni trendler sektörü, gıda ve içecek tüketimini etkilemeye başlamıştır. Bu çalışmanın amacı, gıda ve içecek tüketimindeki yeni trendleri ortaya koymak ve bu trendlerin Türkiye gıda ve içecek sektöründeki kullanım şekillerini belirlemektir. Çalışmanın sonucunda sağlık, kolaylık, keyif, sürdürülebilirlik, otantiklik yaklaşımları, gıda ve içecek tüketiminde önemli yere sahip olan ve gelecekte de hem tüketimi hem de sektörü etkileyecek olan beş ana trend olarak belirlenmiştir.

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Cite This Article

KESKİN, B., GÜNEŞ, E. (2019). An Evaluation of New Trends in the Food and Beverage Consumption. Tarım Ekonomisi Dergisi, Cilt: 25 - Sayı: 1, 27–32. https://ajindex.com/articles/702691

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