Journals / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2026 / Sayı: 45

CRITICAL FACTORS AFFECTING CLOUD COMPUTING ADOPTION IN TURKISH COMPANIES WITH DIFFUSION OF INNOVATION THEORY

YENİLİĞİN YAYILMA TEORİYİSLE TÜRK ŞİRKETLERİN BULUT BİLİŞİM ADAPTASYONUNU ETKİLEYEN KRİTİK FAKTÖRLER

Can Saygıner(IZMIR UNIVERSITY OF ECONOMICS)0000-0002-1680-392X
Pages
91–105
Publication Date
2021-07-26
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

By adopting DOI theory, this study will intend to contribute to businesses for increasing the awareness of companies’ IT decision-makers about the perception of cloud computing adoption in the cloud computing decision making period in Turkey.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Cloud computing provides an effective computing technology in the way IT services such as data storage, network, and application are supplied externally by companies without software and hardware, long implementations, and delayed maintenance to decrease operational expenditures.
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Key Findings & Data:The variance of perceived advantage also explained 15.8% of the proposed model.
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Conclusion & Impact:By adopting DOI theory, this study will intend to contribute to businesses for increasing the awareness of companies’ IT decision-makers about the perception of cloud computing adoption in the cloud computing decision making period in Turkey.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Bulut Bilişim · BT adaptasyonu · Yeniliğin Yayılma Teorisi

Abstract

Cloud computing provides an effective computing technology in the way IT services such as data storage, network, and application are supplied externally by companies without software and hardware, long implementations, and delayed maintenance to decrease operational expenditures. However, there is an inadequate amount of scholars studying the effects of cloud computing adoption among Turkish companies. In order to fill the gap, this study aims to exhibit the factors affecting cloud computing adoption in Turkish companies. Diffusion of innovation (DOI) theory was developed to understand the critical factors affecting cloud computing adoption, deriving three factors: perceived advantage, cost-saving, and compatibility. Confirmatory factor analysis was applied to assess data. The findings showed that compatibility directly affected cost-savings. Cost-savings directly affected perceived advantage, and perceived advantage directly affected cloud computing adoption. The variance of perceived advantage also explained 15.8% of the proposed model. By adopting DOI theory, this study will intend to contribute to businesses for increasing the awareness of companies’ IT decision-makers about the perception of cloud computing adoption in the cloud computing decision making period in Turkey.

Özet

Bulut bilişim, veri depolama, ağ ve uygulama gibi BT hizmetlerin, işletim giderlerini azaltmak amacıyla yazılım ve donanım ile uygulamaların hızlı kurulumunu ve gecikme olmaksızın bakımlarını şirketler tarafından harici olarak sağlanan etkili bir bilgi işlem teknolojisidir. Bununla birlikte, bulut bilişimin Türk şirketleri arasında benimsenmesinin etkilerini araştıran yeterli sayıda araştırma yapılmadığı görülmektedir. Bu çalışma ile sözkonusu bu boşluğu doldurmak amacıyla, Türk şirketlerinde bulut bilişimin benimsenmesini etkileyen faktörlerin ortaya konması amaçlamaktadır. Bulut bilişimin benimsenmesini etkileyen kritik faktörler için geliştirilen İnovasyonun Yayılması (DOI) teorisi ile algılanan avantaj, maliyet tasarrufu ve uyumluluk şeklinde üç faktör elde edilmiş ve bu faktörler için doğrulayıcı faktör analizi uygulanmıştır. Çalışma sonucunda ise; uyumluluğun maliyet tasarrufunu, maliyet tasarrufunun algılanan avantajı ve algılanan avantajın da bulut bilişimin benimsenmesini doğrudan etkilediği sonucuna varılmıştır. Algılanan avantajın varyansı ise, önerilen modelin % 15,8'ini açıklamaktadır. DOI teorisini benimseyerek yapılan bu çalışma, Türkiye'de bulut bilişim karar verme sürecinde şirketlerin BT karar vericilerinin bulut bilişimin benimsenme algısı hakkındaki farkındalıklarını artırmak amacıyla işletmelere katkıda bulunacaktır.

🔖

Cite This Article

Saygıner, C., Ercan, T. (2021). CRITICAL FACTORS AFFECTING CLOUD COMPUTING ADOPTION IN TURKISH COMPANIES WITH DIFFUSION OF INNOVATION THEORY. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Sayı: 45, 91–105. https://doi.org/10.30794/pausbed.750829

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