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Journals / Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2016 / Cilt: 18 - Sayı: 2

A DUTCH AUCTION METHOD ANALYSIS AND MARKOV CHAIN APPLICATION ON WEB BASED USED-CAR MARKET

HOLLANDA TİPİ AÇIK ARTIRMA YÖNTEMİ İLE BİR İNTERNET TABANLI İKİNCİ EL OTOMOBİL PİYASASI ANALİZİ VE MARKOV ZİNCİRİ UYGULAMASI

Elif BOZ ULUTAŞ
Hasan BOZTOPRAK
Gül GÖKAY EMEL
Pages
227–253
Publication Date
2016-07-12
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Designed Markov model indicates that price-cutting in web based sales of second hand cars will end after a few times.Keywords: Dutch Auction, Markov Chains, Used-Car Market.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this age internet is used as a market platform in which buyers and sellers convene and the price is transparently shared with everyone.
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Key Findings & Data:The Dutch auction builds up a substantial marketing mechanism particularly for the sale of products which have durability problems.
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Conclusion & Impact:Designed Markov model indicates that price-cutting in web based sales of second hand cars will end after a few times.Keywords: Dutch Auction, Markov Chains, Used-Car Market.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Hollanda Tipi Açık Artırma · Markov Zinciri · İkinci El

Abstract

In this age internet is used as a market platform in which buyers and sellers convene and the price is transparently shared with everyone. The Dutch auction builds up a substantial marketing mechanism particularly for the sale of products which have durability problems. The pricing mechanism in which appeared in web based sales of second hand cars and Dutch auction overlap when some circumstances are considered. On the other hand, in regard to future situation the Markov chain that enables the estimation with sizably limited data makes it possible to analyze the Dutch auction mechanism mathematically. Designed Markov model indicates that price-cutting in web based sales of second hand cars will end after a few times.Keywords: Dutch Auction, Markov Chains, Used-Car Market.

Özet

Günümüzde internet üzerinden satışlar, alıcılar ile satıcıların buluştuğu, fiyatın şeffaf olarak herkes ile paylaşıldığı bir mecra olarak karşımıza çıkmaktadır. Hollanda Tipi Açık Artırma yöntemi ise özellikle değeri zamana karşı duyarlı metaların satışında oldukça önemli bir pazarlama mekanizması oluşturmaktadır. İnternet üzerinden yapılan ikinci el otomobil satışlarında ortaya çıkan fiyatlama mekanizması ile Hollanda Tipi Açık Artırma yöntemi, bazı durumlar dikkate alındığında örtüşmektedir. Diğer yandan gelecekteki duruma dair oldukça kısıtlı verilerle tahminleme imkânı sunan Markov Zinciri, bu mekanizmanın incelenmesi için önemli bir matematiksel zemin sunmaktadır. Oluşturulan Markov modeli, internet üzerinden gerçekleşen ikinci el otomobil satışlarındaki fiyat indirimlerinin birkaç tekrardan sonra gerçekleşmeyeceğini göstermektedir.Anahtar Kelimeler: Hollanda Tipi Açık Artırma, Markov Zinciri, İkinci El Otomobil Piyasası.

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Cite This Article

ULUTAŞ, E. B., BOZTOPRAK, H., EMEL, G. G. (2016). A DUTCH AUCTION METHOD ANALYSIS AND MARKOV CHAIN APPLICATION ON WEB BASED USED-CAR MARKET. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 18 - Sayı: 2, 227–253. https://ajindex.com/articles/67684

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