Journals / Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2020 / Cilt: 22 - Sayı: 3

BODY AND BEAUTY AS FETISHISED COMMODITIES IN LOUIS DE BERNIÈRES’S NOVEL BIRDS WITHOUT WINGS

LOUIS DE BERNIÈRES’NİN KANATSIZ KUŞLAR ADLI ROMANINDA FETİŞ META OLARAK BEDEN VE GÜZELLİK

Pages
961–976
Publication Date
2020-09-29
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In their plight for their own authority, these characters see only the annihilation of their assertions, since they become objectified in the political economy of signs, representing only symbolic or static beings whose worth is determined in the exchange process.

📌 3 Key Takeaways

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Objective & Hypothesis:This study attempts to reveal the concept of commodity fetishism, with its distinctly postmodern concern of body and beauty, as reflected in Louis de Berniéres’s novel Birds Without Wings.
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Key Findings & Data:In his work, Berniéres tries to emphasise the material exorbitance of the body and reconsiders some master concepts of Marxist and Freudian discourse, such as fetish and commodity, with reference to use-value and exchange-value of the body and beauty.
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Conclusion & Impact:In their plight for their own authority, these characters see only the annihilation of their assertions, since they become objectified in the political economy of signs, representing only symbolic or static beings whose worth is determined in the exchange process.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Meta · Fetişizm · Güzellik

Abstract

This study attempts to reveal the concept of commodity fetishism, with its distinctly postmodern concern of body and beauty, as reflected in Louis de Berniéres’s novel Birds Without Wings. In his work, Berniéres tries to emphasise the material exorbitance of the body and reconsiders some master concepts of Marxist and Freudian discourse, such as fetish and commodity, with reference to use-value and exchange-value of the body and beauty. This study argues that Louis de Berniéres’s novel Birds Without Wings departs from both Marxist and Freudian representation of fetishism, and exhibits instead the social and discursive practices that encourage the fetishisation of objects, as well as the postmodern preoccupation with commodity-body-sign through the lenses of Jean Baudrillard. Louis de Bernières’s characters imagine that they can determine their own value in the world, as they are modern men, but they inevitably come to acknowledge that, as a result of modernity, their body and identity become enmeshed as signs in a symbolic exchange, their value being established by outer phenomena and not by themselves. In their plight for their own authority, these characters see only the annihilation of their assertions, since they become objectified in the political economy of signs, representing only symbolic or static beings whose worth is determined in the exchange process.

Özet

Bu çalışma meta fetişizmini ve onunla belirgin bir şekilde bağlantılı olan postmodern beden ve güzellik kavramlarını Louis de Berniéres’nin Kanatsız Kuşlar isimli romanında yansıtıldığı şekliyle ortaya koymaya çalışır. Berniéres eserinde bedenin materyalist aşırılığını vurgulamaya çalışır ve Marksist ve Freudcu söylemdeki fetiş ve meta gibi bazı ana kavramları bedenin ve güzelliğin kullanım değeri ve değişim değeri kavramlarına referansta bulunarak yeniden değerlendirir.Bu çalışma Louis de Berniéres’nin Kanatsız Kuşlar romanının fetişizmin yansıtılması açısından hem Markist hem de Freudcu yansımadan ayrıldığını ve onun yerine Jean Baudrillard’ın bakış açısıyla meta-beden-işaret kavramlarıyla takıntılı postmodern yaklaşımla beraber eşyaların fetişleştirilmesini destekleyen sosyal ve söylemsel uygulamaları sergilediğini savunur. Louis de Berniéres’nin karakterleri, modern insanlar olarak bu dünyadaki değerlerini kendileri belirleyebileceklerini hayal ederler ancak modernitenin bir sonucu olarak bedenlerinin ve kimliklerinin sembolik değişimde işaret tuzağına düşmesi, değerlerinin kendileri tarafından değil dış etkenler tarafından belirlenmesi durumunu nihayetinde kabullenmek durumunda kalırlar. Kendi hakimiyetlerini ifade etme çabalarında, işaretlerin politik ekonomisinde nesneleştirildikleri yani değişim sürecinde değerleri yalnızca sembolik ve sabit olarak yansıtıldığı için sadece tezlerinin yok olduğunu görürler.

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Cite This Article

GOLBAN, T., AKKAŞ, N. (2020). BODY AND BEAUTY AS FETISHISED COMMODITIES IN LOUIS DE BERNIÈRES’S NOVEL BIRDS WITHOUT WINGS. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 22 - Sayı: 3, 961–976. https://ajindex.com/articles/67486

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References (6)

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