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Journals / YEDİ: SANAT, TASARIM VE BİLİM DERGİSİ / 2021 / Cilt: 25 - Sayı: 25

Visual Representation of the Modern Domestic Space in Iranian Printed Media(1925-­‐‑1979)

İranYazılıBasınındaModernKonutMekânınınGörselTemsili (1925-­‐‑1979)

Maryam GOLABI
Pages
105–118
Publication Date
2022-11-06
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Consequently, modern concepts including women’s education, health,unveiling, and beautiful appearance were introduced in parallel withthe concepts of functional, hygienic, visible, and pleasant domestic space in mass media.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This paper investigates the visual representation of the moderndomestic space in printed media, particularly, women’s interestpublications during the Pahlavi period in Iran.
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Key Findings & Data:The aim of the study isto understand how the notion of ‘being modern’ regarding thedomestic space was explained and visualized in printed media.
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Conclusion & Impact:Consequently, modern concepts including women’s education, health,unveiling, and beautiful appearance were introduced in parallel withthe concepts of functional, hygienic, visible, and pleasant domestic space in mass media.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This paper investigates the visual representation of the moderndomestic space in printed media, particularly, women’s interestpublications during the Pahlavi period in Iran. The aim of the study isto understand how the notion of ‘being modern’ regarding thedomestic space was explained and visualized in printed media. Inother words, the main concern of this study is to explore the conceptsthat were mostly taken into account in the formation of the moderndomestic space in Iranian publications. Therefore, publicationstargeted at women in the Pahlavi period were scrutinized as the studymedium to display both ideas and representations around thedomestic space. In these publications, visual tools includingphotographs, sketches, and advertisements along with texts wererigorously analyzed. The findings of the research highlighted that theideas in terms of the modern domestic space were very similar to thenotions on the modern woman. In order to bring a modern identity tothe woman and the domestic space, the abandonment of traditionalprinciples and codes were considered as the initial and necessary step. Consequently, modern concepts including women’s education, health,unveiling, and beautiful appearance were introduced in parallel withthe concepts of functional, hygienic, visible, and pleasant domestic space in mass media.

Özet

Bu makale, İran'daki Pehlevi döneminde, özellikle kadınların ilgisiniçeken yayınlar olmak üzere, basılı medyada modern konut mekânınıngörsel temsilini incelemektedir. Çalışmanın amacı, konut mekânıda‘modern olma’ kavramının basılı medyada nasıl anlatıldığını vegörselleştirildiğini anlamaktır. Başka bir deyişle, bu çalışmanın temelkaygısı, İran yayınlarında modern konut mekânın oluşumunda en çokdikkate alınan kavramları araştırmaktır. Bu nedenle, konut mekânlailgili hem düşünceleri hem de temsilleri yorumlamak için araştırmaaraçları olarak Pehlevi döneminde kadınları hedef alan yayınlarincelenmiştir. Bu yayınlarda fotoğraflar, eskizler ve reklamlar gibigörsel araçlar ile metinler incelenmiştir. Araştırmanın bulguları,modern konut mekân kavramları ile modern kadın kavramlarıarasında benzerlik olduğunu vurgulamıştır. Kadın ve konut mekânınamodern bir kimlik kazandırmak için, ilk ve gerekli adım olarakgeleneksel ilkelerin ve kodların terk edilmesi dikkate alınmıştır.Sonuç olarak, kitle iletişim araçlarında işlevsel, hijyenik, görünür vehoş konut mekânı kavramlarıyla paralel olarak kadının eğitimi,sağlığı, başörtüsünü açması ve güzel görünümü gibi modernkavramlar tanıtılmıştır.

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Cite This Article

GOLABI, M. (2022). Visual Representation of the Modern Domestic Space in Iranian Printed Media(1925-­‐‑1979). YEDİ: SANAT, TASARIM VE BİLİM DERGİSİ, Cilt: 25 - Sayı: 25, 105–118. https://ajindex.com/articles/646586

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