SavedAdd your journal

Journals / Uluslararası İktisadi ve İdari İncelemeler Dergisi / 2020 / Cilt: 0 - Sayı: 26

AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS

TÜKETİM DEĞERLERİNİN ÖNCÜLLERİ ÜZERİNE GÖRGÜL BİR ÇALIŞMA: SOSYAL SINIFIN DÜZENLEYİCİ ETKİSİ

Betul BALIKCIOGLU
Oguz OYPAN
Tulin URAL
Pages
115–134
Publication Date
2022-11-06
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results indicate that materialism partially mediates the relationship between global consumer culture and consumption values besides the relationship between collectivism and consumption values.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Recently, cultural transformation has resulted in changing the consumption values.
📊
Key Findings & Data:Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study.
💡
Conclusion & Impact:The results indicate that materialism partially mediates the relationship between global consumer culture and consumption values besides the relationship between collectivism and consumption values.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Recently, cultural transformation has resulted in changing the consumption values. Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study. The study aims to explain the effects of global consumer culture, individualism, collectivism and materialism as antecedents, on consumption values of consumer. A partial least square structural equation modeling (PLS-SEM) and multi-group analysis were applied to test the hypotheses suggested in the structural model. The results indicate that materialism partially mediates the relationship between global consumer culture and consumption values besides the relationship between collectivism and consumption values. Materialism full mediates the relationship between individualism and consumption values. The results reveal that there aren’t differences the direction and power of the structural model paths between middle-class group and other-class group except for indirect effects.

Özet

Son yıllardaki kültürel dönüşüm, tüketim değerlerinin değişmesine neden olmaktadır. Tüketim değerlerinin öncüllerine ilişkin derinlemesine açıklamaların eksikliği, bu çalışmanın itici gücü olmuştur. Çalışma, öncüller olarak küresel tüketici kültürü, bireycilik, toplulukçuluk ve materyalizm eğiliminin tüketim değerleri üzerindeki etkilerini açıklamayı hedeflemektedir. Yapısal modelde önerilen hipotezlerin test edilmesi için kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ve çoklu grup analizi uygulanmıştır. Sonuçlar, materyalizmin küresel tüketici kültürü ile tüketim değerleri arasında ve toplulukçu kültür ile tüketim değerleri arasında kısmen aracılık ettiğini göstermektedir. Materyalisttik eğilim bireyci kültür ile tüketim değerleri arasında tam aracılık etmektedir. Sonuçlar, orta sınıf ile diğer sınıflar arasında modelin dolaylı etkileri hariç dolaysız etkilerinin gücü ve yönü açısından bir farklılık olmadığını ortaya koymaktadır.

🔖

Cite This Article

BALIKCIOGLU, B., OYPAN, O., URAL, T. (2022). AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi ve İdari İncelemeler Dergisi, Cilt: 0 - Sayı: 26, 115–134. https://ajindex.com/articles/644863

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Ackerman, D., and Tellis, G. (2001). Can culture affect prices? A cross-cultural study of shopping and retail prices. Journal of Retailing, 77(1), 57-82.
  2. Alden, D. L., Steenkamp, J. B. E., and Batra, R. (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing, 23(3), 227-239.
  3. Allen, M. W. (2001). A practical method uncovering the direct and indirect relationships between human values and consumer purchases. Journal of Consumer Marketing, 18(2), 102-120.
  4. Arnould, E. J., and Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868–882.
  5. Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12(3), 265–280.
  6. Belk, R. W. and Ger, G., and Askegaard, S. (2003). The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research, 30 (3), 326-351.
  7. Burroughs, J. E., and Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer Research, 29(3), 348-370.
  8. Cavusgil, S. T., Ghauri, P. N., and Agarwal, M. R. (2002). Doing Business in Emerging Markets: Entry and Negotiation Strategies (1st ed.). SAGE Publications. Cavusgil, S. T., and Kardes, I. (2016). Consumption pattern by middle class in emerging markets. Available from: http://ibknowledge.com/home/compatible-research.
  9. Cavusgil, S.T., and Buckley, P. T. (2016). Interdisciplinary perspectives on the middle class phenomenon in emerging markets. International Business Review, 3(25), 621–623.
  10. Cavusgil, T. (2013). Middle class phenomenon in emerging markets: Multi-disciplinary & multi country perspectives. First Middle Class Phenomenon in Emerging Markets Conference, Georgia State University, Atlanta. Cavusgil, T., and Guercini, S. (2014). Trends in middle class as a driver for strategic marketing. Mercati e Competitiva, (3), 7–10.
  11. Cleveland, M., Laroche, M. and Papadopoulos, N. (2009).
  12. Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes. Journal of International Marketing, 17 (1), 116-146.
  13. Cleveland, M., and Laroche, J. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research, 60(3), 249–259.
  14. Cowley, E. (2002). East-west consumer confidence and accuracy in memory for product information. Journal of Business Research, 55(11