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Journals / Tüketici ve Tüketim Araştırmaları Dergisi / 2014 / Cilt: 6 - Sayı: 1

The Awareness of Marketing Concepts in Preschool Children

Okul Öncesi Yaş Grubu Çocukların Pazarlama Kavramları Farkındalığı

Feyza TEKİNBAŞ
Zeki Atıl BULUT
Muazzez BABACAN
Pages
27–49
Publication Date
2022-11-05
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study using the structured drama method done with 32 children in Izmir, it was observed that awareness of marketing terms are strengthened cognitively and behaviorally as child age increases and socio-economic status of the family improves

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This article includes the results of qualitative research aimed at determining the perception and awareness levels of marketing concepts in children aged 2-5 based on their shopping experiences.
📊
Key Findings & Data:This article includes the results of qualitative research aimed at determining the perception and awareness levels of marketing concepts in children aged 2-5 based on their shopping experiences.
💡
Conclusion & Impact:As a result of the study using the structured drama method done with 32 children in Izmir, it was observed that awareness of marketing terms are strengthened cognitively and behaviorally as child age increases and socio-economic status of the family improves
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This article includes the results of qualitative research aimed at determining the perception and awareness levels of marketing concepts in children aged 2-5 based on their shopping experiences. As a result of the study using the structured drama method done with 32 children in Izmir, it was observed that awareness of marketing terms are strengthened cognitively and behaviorally as child age increases and socio-economic status of the family improves

Özet

Bu makale, okul öncesi dönemde bulunan 2-5 yaş grubundaki çocukların alışveriş deneyimlerinden yola çıkılarak pazarlama kavramları hakkındaki algılama ve farkındalık düzeylerini belirlemeye yönelik nitel araştırma sonuçlarını içermektedir. İzmir'de 32 çocuk ile yapılandırılmış drama yöntemiyle gerçekleştirilmiş olan araştırma sonucunda çocukların yaşı ve ailelerin sosyo-ekonomik düzeyi arttıkça pazarlama kavramları farkındalığının bilişsel ve davranışsal olarak güçlendiği görülmüştür

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Cite This Article

TEKİNBAŞ, F., BULUT, Z. A., BABACAN, M. (2022). The Awareness of Marketing Concepts in Preschool Children. Tüketici ve Tüketim Araştırmaları Dergisi, Cilt: 6 - Sayı: 1, 27–49. https://ajindex.com/articles/619672

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