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Journals / Turkish Studies - Social Sciences / 2019 / Cilt: 14 - Sayı: 4

PERCEIVED IMAGE OF GAZIANTEP PROVINCE AS A DESTINATION BRAND

GAZİANTEP İLİNİN BİR DESTİNASYON MARKASI OLARAK ALGILANAN İMAJI

Nalan ALBUZ
Pages
1237–1253
Publication Date
2022-11-05
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of the study, the element correlationvalues of all scale elements were statistically significant (p

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study examines the differences between the brand image of theGaziantep destination brand image and the dimensions of the brandimage according to the demographic characteristics, and then therelationship between the degree of satisfaction of the tourists and theother dimensions.
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Key Findings & Data:Due to the fact that the official holidays on May 1 and19 increased the participation rate in tourism, the surveys wereconducted in May 2015 and reached 510 national tourists and 884inhabitants.
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Conclusion & Impact:According to the results of the study, the element correlationvalues of all scale elements were statistically significant (p
🔬Design:Survey & Empirical Study
📍Scope:2015 Verileri
⚙️Variables:Domain Parameters

Abstract

This study examines the differences between the brand image of theGaziantep destination brand image and the dimensions of the brandimage according to the demographic characteristics, and then therelationship between the degree of satisfaction of the tourists and theother dimensions. Due to the fact that the official holidays on May 1 and19 increased the participation rate in tourism, the surveys wereconducted in May 2015 and reached 510 national tourists and 884inhabitants. According to the results of the study, the element correlationvalues of all scale elements were statistically significant (p

Özet

Bu çalışmada, Gaziantep'in destinasyon marka imajının yerel halk ve yerli turistler tarafından nasıl algılandığı, bu algıya hangi demografik özelliklerin etki ettiği ve destinasyon marka imajı boyutlarının turist memnuniyetleri üzerindeki etkileri incelenmiştir. 1 ve 19 Mayıs’taki resmi tatillerin insanların turizme katılım oranını artırması nedeniyle anketler Mayıs 2015’te yapılmış, 510 yerli turist ve 884 yerel halka ulaşılmıştır. Çalışmanın sonuçlarına göre, tüm ölçek elemanlarının korelasyon değerleri istatistiksel olarak anlamlıdır (p

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Cite This Article

ALBUZ, N. (2022). PERCEIVED IMAGE OF GAZIANTEP PROVINCE AS A DESTINATION BRAND. Turkish Studies - Social Sciences, Cilt: 14 - Sayı: 4, 1237–1253. https://ajindex.com/articles/618061

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