AI Summary & Key Takeaways
AI InsightIf there are other similar studies in the future of other destinations, the results can be compared.
📌 3 Key Takeaways
Abstract
There are many positive and negative developments in economic terms in the areas where tourism activities take place. The tourism sector is affected by the fast growing and changing financial world. In order to meet customer requirements and demands, travel agencies, which are one of the most important partners of the tourism industry, should be in a financially strong position. Adverse conditions in the financial structures of travel agencies will have a negative impact on the whole country’s tourism and tourist economy. Many factors cause financial failure. Therefore, thorough inspection on the causes of those failures has a vital importance. The criteria in this research, within the framework of the relevant literature and taking expert opinions, are defined as follows; natural factors, economic factors, socio-cultural factors, health and safety factors, technological factors, political and legal factors. This research, within its scope, aims to rank the factors which cause financial failure in travel agencies operating in the city of Ordu according to their level of importance and establish the cause-effect relationship between these factors by using DEMATEL method which is one of the multi criteria decision making methods. The results of the study show that economic and socio-cultural factors, which cause financial failures in travel agencies operating in the city of Ordu, exert an influence on other factors. The research is confined to the city of Ordu. If there are other similar studies in the future of other destinations, the results can be compared.