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Journals / Journal of Tourism and Gastronomy Studies / 2021 / Cilt: 9 - Sayı: 4

Recreational Novelty and Aesthetic Motives: Relationship with Hedonia in the Context of the Covid-19 Pandemic

Selin KAMA
Deniz KARAGÖZ
Pages
116–126
Publication Date
2022-10-18
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Therefore it is recommended for tourism enterpreneurs to ensure reviewing the servicescape with an understanding of tourists’ changing motivation.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to understand the relationships between hedonia and the motivations of museum visitors.
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Key Findings & Data:In this context, the relations between novelty and aesthetic appreciation, pleasure and avoidance were examined.
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Conclusion & Impact:Therefore it is recommended for tourism enterpreneurs to ensure reviewing the servicescape with an understanding of tourists’ changing motivation.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study aims to understand the relationships between hedonia and the motivations of museum visitors. In this context, the relations between novelty and aesthetic appreciation, pleasure and avoidance were examined. The data of the study were collected from individuals who visited the Odunpazarı Modern Art Museum during the period of pandemic when the restrictions were streched. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the data. The study findings show that visitors' motivations of novelty seeking and aesthetic appreciation positively and directly affects their hedonia. Therefore it is recommended for tourism enterpreneurs to ensure reviewing the servicescape with an understanding of tourists’ changing motivation.

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Cite This Article

KAMA, S., KARAGÖZ, D. (2022). Recreational Novelty and Aesthetic Motives: Relationship with Hedonia in the Context of the Covid-19 Pandemic. Journal of Tourism and Gastronomy Studies, Cilt: 9 - Sayı: 4, 116–126. https://ajindex.com/articles/568318

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