SavedAdd your journal

Journals / İstanbul Üniversitesi İletişim Fakültesi Dergisi / 2016 / Cilt: 0 - Sayı: 50

TÜRK BANKALARI KİMLİK İNŞASINDA KURUMSAL SOSYAL SORUMLULUĞU NASIL KULLANIYOR? BİR VAKA ANALİZİ

HOW A TURKISH BANK USES CORPORATE SOCIAL RESPONSIBILITY TO CONSTRUCT ITS IDENTITY? A CASE STUDY

Emel ÖZDORA AKŞAK
Şirin ATAKAN DUMAN
Pages
75–89
Publication Date
2022-10-19
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The thema c content analyses indicated that for Garan Bank, CSR is one of the most crucial iden ty themes, and thus it is communicated via all organiza onal communica on channels

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Based on ins tu onal theory, this ar cle aims to understand the corporate social responsibility (CSR) agenda, organiza onal iden ty construc on, and how both are communicated.
📊
Key Findings & Data:The researchers analyzed Garan Bank’s corporate website and social media accounts (Facebook and Twi er) in addi on to conduc ng qualita ve in-depth interviews with communica on and CSR managers.
💡
Conclusion & Impact:The thema c content analyses indicated that for Garan Bank, CSR is one of the most crucial iden ty themes, and thus it is communicated via all organiza onal communica on channels
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Based on ins tu onal theory, this ar cle aims to understand the corporate social responsibility (CSR) agenda, organiza onal iden ty construc on, and how both are communicated. To achieve this goal, the study focuses on Garan Bank’s organiza onal iden ty and CSR agenda to develop a deeper understanding of the role of CSR in iden ty construc on and in gaining legi macy. The researchers analyzed Garan Bank’s corporate website and social media accounts (Facebook and Twi er) in addi on to conduc ng qualita ve in-depth interviews with communica on and CSR managers. By engaging in a thema c content analysis, the authors aim to understand how Garan Bank deŞ nes its iden ty, shows its legi macy, develops a CSR agenda, and communicates all of these a ributes to stakeholders. The study results reveal that ‘technology’ and ‘being Ş rst’ are instrumental themes in how the bank posi ons itself and in gaining a compe ve iden ty. On the other hand, themes related to ‘CSR’ and ‘being ethical’ are instrumental in gaining a moral organiza onal iden ty. The results underline CSR ini a ves’ role in constructing a compe ve, legi mate and moral organiza onal iden ty. The thema c content analyses indicated that for Garan Bank, CSR is one of the most crucial iden ty themes, and thus it is communicated via all organiza onal communica on channels

Özet

Bu çalışmanın amacı, kurumsal kurama dayanarak örgüt kimliği inşasında kurumsal sosyal sorumluluk faaliyetlerinin rolü ve kurumsal ile? şim yoluyla paydaşlara nasıl aktarıldığını anlamak? r. Çalışmada Garan? Bankası'nın kurumsal sosyal sorumluluk etkinliklerinin örgüt kimliği inşasındaki rolü ve örgüt meşruiye? ne katkısı anlaşılmaya çalışılmaktadır. Bu kapsamda, Garan? Bankası'nın sosyal medya hesapları (Facebook ve Twi? er) ile kurumsal web sitesi incelenmiş, ilaveten ile? şim ve kurumsal sosyal sorumluluk yöne? cileri ile derinlemesine görüşmeler gerçekleş? rilmiş? r. Tema? k içerik analizi yöntemi kullanılarak Garan? Bankası'nın kurumsal sosyal sorumluluk faaliyetlerinin, kurumsal kimlik ile örgüt meşruiye? ne etkisi ve kurumsal ile? şim yoluyla paydaşlara nasıl aktarıldığı incelenmiş? r. Çalışma sonuçları, Garan? Bankası'nın 'teknolojik olma' ve 'ilk olma' temalarını vurgulayarak kendini konumlandırdığını ve rekabetçi bir kimlik inşa e? ğini göstermiş? r. Öte yandan, 'kurumsal sosyal sorumluluk' ve 'e? k olma' temalarının ahlaki kimlik kazanmaya katkı sağladığı anlaşılmış? r. Çalışma sonuçları kurumsal sosyal sorumluluk faaliyetlerinin rekabetçi, meşru ve e? k bir örgütsel kimlik inşasındaki önemli rolünü ortaya koymaktadır. Kurumsal web sitesi, sosyal medya hesapları ve gerçekleş? rilen derinlemesine görüşme analizi sonuçlarından, Garan? Bankası için kurumsal sosyal sorumluluk temasının en önemli kimlik temalarından biri olduğu ve tüm örgütsel ile? şim kanalları ile aktarıldığı anlaşılmış? r.

🔖

Cite This Article

AKŞAK, E. Ö., DUMAN, Ş. A. (2022). TÜRK BANKALARI KİMLİK İNŞASINDA KURUMSAL SOSYAL SORUMLULUĞU NASIL KULLANIYOR? BİR VAKA ANALİZİ. İstanbul Üniversitesi İletişim Fakültesi Dergisi, Cilt: 0 - Sayı: 50, 75–89. https://ajindex.com/articles/553459

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (13)

  1. Amaeshi, K., Adi, B., Ogbechie, C., Amao, O. (2006). CSR in Nigeria: Western Mimicry or Indigenous Infl uences? The Journal of Corporate CiƟ zenship, 24, 83-99.
  2. Basu, K. & Palazzo, G. (2008). Corporate social responsibility: a process model of sense-making. Academy of Management Review, 33, 122-136.
  3. Özen, S. & Berkman, Ü. (2007). Cross-national Reconstruction of Managerial PracƟ ces: TQM in Turkey. OrganizaƟ on Studies, 28, 825-851.
  4. Burton, B., Farh, J. L., Hegarty, W. (2000). A Cross-Cultural Comparison of Corporate Social Responsibility OrientaƟ on: Hong Kong vs. United States Students. Teaching Business Ethics, 4(2), 151-167.
  5. Carroll, A. B. (2004). Managing ethically with global stakeholders: a present and future challenge. Academy of Management ExecuƟ ve, 18, 114-120.
  6. Chapple, W. & Moon, J. (2005). Corporate social responsibility (CSR) in Asia: A seven country study of CSR website reporƟ ng. Business and Society, 44, 415-441.
  7. Deegan, C. (2002). IntroducƟ on: the legiƟ maƟ sing eff ect of social and environmental disclosures – a theoreƟ cal foundaƟ on. AccounƟ ng, AudiƟ ng and Accountability Journal, 15(3), 282-311.
  8. De Woot, P. (2005). Should Prometheus Be Bound? Corporate Global Responsibility. New York: Palgrave Macmillan. DiMaggio, P. & Powell, W. (1983). The Iron Cage Revisited: InsƟ tuƟ onal Isomorphism and Collec- Ɵ ve RaƟ onality in OrganizaƟ onal Fields. American Sociological Review, 48, 147-160.
  9. Eisenhardt, K. M. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532-550.
  10. Evan, W. M. & Freeman, R. E. (1988). A stakeholder theory of the modern corporaƟ on: KanƟ an capitalism. In Beauchamp, T.L. & Bowie, N.E. (Eds.), Ethical Theory and Business. Englewood Cliff s, NJ: PrenƟ ce Hall, 97-106.
  11. Factor, R., Oliver, A. L., Montgomery, K. (2013). Beliefs about social responsibility at work: Comparisons between managers and non-managers over Ɵ me and cross-naƟ onally. Business Ethics: A European Review, 22(2), 143-158.
  12. Frynas, J. G. (2005). The False Development Promise of CSR: Evidence from MulƟ naƟ onal Oil Companies. InternaƟ onal Aff airs, 81(3), 581-598. Guillé n, M., Melé, D., Murphy, P. (2002). European vs. American approaches to insƟ tuƟ onalisaƟ on of business ethics: the Spanish case. Business Ethics: A European Review, 11(2), 167-178.
  13. Gray, R., Kouhy, R., Lavers, S. (1995). Corporate social and environmental reporƟ ng. A review of literature and a longitudinal study of UK disclosure. AccounƟ ng, AudiƟ ng