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Journals / İletişim Kuram ve Araştırma Dergisi / 2017 / Cilt: 0 - Sayı: 44

Public Relations From the Window of Institutional Theory: Nestle and Palm Oil Crisis

Kurumsal Kuram Penceresinden Halkla İlişkiler: Nestle ve Palm Yağı Krizi

Hasan Fürkan ÇUBUKÇUOĞLU
Pages
173–192
Publication Date
2022-10-19
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The aim of the study is to introduce the institutional theory to public relations literature

📌 3 Key Takeaways

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Objective & Hypothesis:Institutional theory, which found place for itself in the literature of administrative sciences, especially after the system approach, claims that organizations are in close communication with their environment and that they change their structure and applications according to wishes, demands and restraints of their institutional environment.
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Key Findings & Data:Within this framework the applications fields of public relations as recognising, introducing, crisis management and corporate social respossibilities may be evaluated by institutional theory.
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Conclusion & Impact:The aim of the study is to introduce the institutional theory to public relations literature
🔬Design:Research Article
📍Scope:2010 Verileri
⚙️Variables:Domain Parameters

Abstract

Institutional theory, which found place for itself in the literature of administrative sciences, especially after the system approach, claims that organizations are in close communication with their environment and that they change their structure and applications according to wishes, demands and restraints of their institutional environment. In case of need organizations can perform activities which are opposite to their benefit in order to gain legitimacy. Therefore, organization which are approved by the institutional environment finally accopmlish isomorphism with the other actors. Within this framework the applications fields of public relations as recognising, introducing, crisis management and corporate social respossibilities may be evaluated by institutional theory. In this paper, public relations will be examined conceptually and qualitatively through institutional theory by the help of a case study, which is the 2010 palm oil crisis of Nestle. The aim of the study is to introduce the institutional theory to public relations literature

Özet

Yönetim bilimleri literatüründe özellikle sistem yaklaşımının ardından kendisine yer bulan kurumsal kuram; örgütlerin çevreleri ile iletişim içerisinde olduğunu, kurumsal çevrelerinden gelen talep, istek ve baskılara göre yapılarını ve uygulamalarını değiştirdiğini ileri sürmektedir. Örgütler meşruiyetini elde etmek için gerektiğinde çıkarlarına tezat eylemleri dahi hayata geçirebilmektedir. Böylece kurumsal çevrelerince kabul gören örgütler nihayetinde çevrelerindeki diğer aktörlerle eşbiçimliliğe girmektedir. Bu kapsamda halkla ilişkilerin tanıma, tanıtma, kriz yönetimi ve kurumsal sosyal sorumluluk gibi uygulama alanları kurumsal kuram penceresinden değerlendirilebilir. Çalışmada Nestle'nin 2010 yılında yaşadığı palm yağı krizi üzerinden kurumsal kuram bakış açısıyla halkla ilişkiler uygulamaları kavramsal ve niteliksel olarak incelenmiştir. Çalışma ile kurumsal kuramın halkla ilişkiler literatürüne tanıtılması hedeflenmiştir

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Cite This Article

ÇUBUKÇUOĞLU, H. F. (2022). Public Relations From the Window of Institutional Theory: Nestle and Palm Oil Crisis. İletişim Kuram ve Araştırma Dergisi, Cilt: 0 - Sayı: 44, 173–192. https://ajindex.com/articles/544823

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