Journals / İletişim Kuram ve Araştırma Dergisi / 2021 / Cilt: 2021 - Sayı: 53

Transformation of Self Presentation in Virtual Space: Created Realitieson Instagram

Virtüel Mekânda Benlik Sunumunun Dönüşümü: Instagram’da Yaratılmış Gerçeklikler

Pages
93–108
Publication Date
2022-10-19
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The result of the research has shown that people consume space while making self presentations and the consumed space transforms privacy

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Technology detaches people from time and space and puts different contextual structures before them.
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Key Findings & Data:First caused by traditional media, this rupture prevails in virtuality, resulting in a paradigm shift in space and self.
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Conclusion & Impact:The result of the research has shown that people consume space while making self presentations and the consumed space transforms privacy
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Technology detaches people from time and space and puts different contextual structures before them. First caused by traditional media, this rupture prevails in virtuality, resulting in a paradigm shift in space and self. Virtual space, like the physical world, witnesses a collective production. In other words, contrary to popular belief, virtual space has a connection with reality and allows the subject to reproduce herself. However, virtual space has a sense of space that breaks down contexts in the physical world. The space of new media uncovers the self presentation where public and private boundaries are blurred. The desire for visibility conflicts with privacy. The subject presents herself in a space where the boundary between the front stage and backstage becomes fuzzy. The change in our perception of space in virtuality transforms privacy, and the desire of subjects to meet their identity needs affects their self-presentation. This study investigated the interrelated transformations in space and self resulting from the paradigm shift induced by advances in technology. For this purpose, semiological analysis was conducted on a YouTube video criticizing the virtuality in Instagram. The result of the research has shown that people consume space while making self presentations and the consumed space transforms privacy

Özet

Teknolojinin insanı zamandan ve mekândan koparması farklı bağlamsal yapıları karşımıza çıkartır. Önce geleneksel medya ile ortaya çıkan bu kopuşun virtüalitede kendini bugün devam ettirmesi birçok alanda olduğu gibi mekan ve benlik konusunda paradigmadeğişimini beraberinde getirmiştir. Sanal alanda fiziksel dünyada olduğu gibi toplumsal bir üretim vardır. Yani burası zannedildiği gibi gerçeklikle bağsız bir yer değildir. Öznenin kendini yeniden ürettiği bir yer olarak karşımıza çıkar. Ancak burası fiziksel dünyadakibağlamları çökerten bir mekân olgusuna sahiptir. Yeni medyanın mekân olgusu içinde, ortaya kamusal ve özel sınırların bulanıklaştığı bir alanda benlik sunumları çıkmıştır. Görünürlük arzusu, mahremiyet ile çatışır. Sahnenin önü ve arkasının neresi olduğu anlaşılmayan bir mekânda özne kendini sunar. Sanallıktaki mekân algımızın değişmesi, mahremiyeti dönüştürürken öznelerin burada kimlik ihtiyacını karşılama istekleri benlik sunumlarını etkiler. Bu çalışmada teknoloji ile değişen paradigma değişimiyle mekânve benliğin birbiri ile olan karşılıklı dönüşümleri incelenmiştir. Bu amaçla Instagram’da sanallığı eleştiren bir YouTube videosuna göstergebilimsel analiz yapılmıştır. Araştırmanın sonucu, insanların benlik sunumlarını yaparken mekânı tükettiğini ve tüketilen mekânın mahremiyeti dönüştürdüğünü göstermiştir.

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Cite This Article

SARI, G., TOMBUL, I. (2022). Transformation of Self Presentation in Virtual Space: Created Realitieson Instagram. İletişim Kuram ve Araştırma Dergisi, Cilt: 2021 - Sayı: 53, 93–108. https://ajindex.com/articles/544707

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